For over 20 years, the affiliate industry has, without any fanfare, developed into an essential part of the modern marketer’s digital mix. Yet, with retailers investing an estimated €12bn in it globally, this is an industry worthy of the spotlight.
Filled with data-rich insights from across Awin’s 13,000 retailers and 100,000 sale active publishers, The Awin Report gives affiliate marketing the stage it deserves, highlighting the nuances of the channel across North & South America, Europe and Asia Pacific.
Following last year’s inaugural publication, this updated edition for 2018 discusses the role of affiliate marketing in the wider digital environment, taking into account GDPR, the global retail events of Black Friday and Singles Day, influencer marketing and the impact of mobile adoption. It offers perspectives from local industry experts, revealing the distinctions between each region, as well as case studies with top retailers on their successful affiliate partnerships.
All of this and more amounts to a must-have guide for marketers of all levels on a powerful advertising channel.
Kevin Edwards, Global Client Strategy Director: “Affiliate marketing has the power to grow any business, whether that be incrementally or in a new market, as demonstrated by the 13,000 advertisers across our global network. Yet there are unjustified perceptions about the channel that prevent it from getting the recognition and celebration it deserves. We’ve created The Awin Report to pour cold water on such assumptions and empower marketers with a definitive guide on a channel that deserves to be at the forefront of the digital marketing mix.”
Download your copy of The Awin Report 2017/2018 here.
Part of the Axel Springer and United Internet Groups, Awin is a global affiliate network. With ShareASale and affilinet, the Awin group is comprised of 15 offices worldwide, 1,000 employees, 100,000 contributing publishers and 13,000 advertisers, connecting customers with brands in over 180 countries around the globe. Operating across the retail, telecommunications, travel and finance verticals, Awin generated £12 billion in revenue for its advertisers and £540 million for its publishers in the last financial year.