Curated by our own experts, the partners profiled in the new Awin Report represent some of the most exciting partnership opportunities on our platform across all sectors and types, drawing insights from markets as geographically disparate as Latin America and Eastern Europe. Coined the #Power100, these 100 publishers aren’t simply the biggest or highest revenue generating, but instead push the boundaries of what it means to be a partner in the affiliate channel.
Spanning every imaginable model - TikTok creators, price comparison sites, niche bloggers, global media powerhouses, cutting-edge technologies, FinTech pioneers, even brands – the Power 100’s diversity is testament to the sheer depth of innovation and malleability of affiliate marketing. And their impact speaks for itself, generating $4.5 billion in revenue across 52 million sales for 7,465 Awin advertisers in 2021. Furthermore, the Power 100 provided brands, on average, an ROI of 14:1, 37% more revenue and 22% more sales.
As you flip through the new Awin Report, you’ll see this industry-first benchmark demonstrates how affiliate partnerships helped retailers address all needs of the consumer in unique ways, culminating in five key themes:
- Enabling ethical ecommerce: Discover publishers helping advertisers and customers connect for positive impact – extending beyond sustainability to shopping in ways that also support inclusivity, diversity and community good. Some of the partners profiled in this section include Sustainable Jungle, a blogging site sharing tips, hacks, brands and products for a more sustainable life, combining SEO-focused content with an environmental lens to drive results; and &Charge, the first loyalty program for electric and sustainable urban mobility in Europe that lets users earn and redeem 'kilometers' on purchases in exchange for free public charging of electric vehicles.
- Redefining ‘affiliate’: When you think of the word ‘affiliate’, is the definition the same as ‘influencer’ or ‘partner’? This chapter aims to reshape what it means to be an affiliate today, as it’s beyond those engaged at the bottom of the sales funnel. It’s global retailers like MyProtein, who are partnering with other brands to promote complementary offers and products in exchange for a commission that can be reinvested into its own performance marketing channels. And agencies like Sellers Alley, an official TikTok marketing partner that can deploy ad strategies on behalf of advertisers at no additional service cost. These are two examples of businesses changing the narrative around what it means to be an affiliate.
- Outsourcing innovation: An extension of Redefining ‘affiliate’, this section spotlights the new opportunities advertisers have in channel to enhance their ecommerce offerings by removing the burden of developing tech in house. With most partners enabled at the flip of a switch via the Awin MasterTag, those profiled include MikMak, an ecommerce marketing analytics and enablement software that helps retailers understand and perfect their consumers’ online journey; and Twenga, a CSS shopping ads provider that can predict conversion rate and basket value on products to set the optimal bid value.
Of course, we couldn’t forget the brightest among the more ‘traditional’ partners on our platform like discount code and cashback. In Tapping into local markets, read about different publishers cornering the affiliate landscape in one of the 35+ countries we operate. And in Going global, find affiliates offering brands ample opportunities to expand their reach and target new customers across Awin’s global remit.
The Power 100 will inspire, inform and challenge your perceptions of affiliate and partner marketing, and provide the perfect guide to amplify your activity.
Access your free copy of the Awin Report 2022: Power 100 here.
What partners featured in this year’s Awin Report excite you the most? Join the conversation by sharing your thoughts on social using #AwinReport and #Power100.