Awin Survey results: British Children Aspiring To Be Social Media Influencers

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The survey polled 2,362 people over the age of 18, and all respondents disclosed that they had at least one child between the age of 11 and 16.

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  • 2,362 Britons polled
    • Aged 18 and over
    • Have at least one child between 11 – 16
    • Non-incentivised

1. Has your child told you what they want to be when they’re older?

Yes

89%

No

11%


If you answered ‘yes’ to question 1, please continue to question 2.Otherwise, skip to question 5.

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2. What has your child told you they want to be when they’re older?

Doctor

18%

Social Media Influencer

17%

YouTuber

14%

Veterinarian

13%

Teacher

9%

Actor

7%

Pro Athlete

6%

Pilot

6%

Chef

5%

Singer

3%

Other

2%


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3. Do you know why this child wants this job?

Yes

60%

No

40%


If you answered ‘yes’ to question 3, please continue to question 4. Otherwise, skip to question 5.

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4. Why does your child want this job?

For money

26%

For fame

22%

Because they would enjoy it

17%

To make friends

14%

To impress parents

10%

Other

11%


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5. What career would you most like your child to go into when they grow up?

Lawyer

29%

Doctor

28%

Teacher

24%

Banker

9%

Lecturer

4%

No preference

5%

Other

1%


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6. Do you know what a social media influencer does?

Yes

55%

No

45%


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7. Did you know you could make money from being an influencer?

Yes

42%

No

58%


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