Awin Survey results: British Children Aspiring To Be Social Media Influencers

• 2,362 Britons polled
  • Aged 18 and over
  • Have at least one child between 11 – 16
  • Non-incentivised

1. Has your child told you what they want to be when they’re older?
Yes	89%
No	11%

If you answered ‘yes’ to question 1, please continue to question 2.Otherwise, skip to question 5.

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2. What has your child told you they want to be when they’re older?
Doctor	18%
Social Media Influencer	17%
YouTuber	14%
Veterinarian	13%
Teacher	9%
Actor	7%
Pro Athlete	6%
Pilot	6%
Chef	5%
Singer	3%
Other	2%

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3. Do you know why this child wants this job?
Yes	60%
No	40%

If you answered ‘yes’ to question 3, please continue to question 4. Otherwise, skip to question 5.

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4. Why does your child want this job?
For money	26%
For fame	22%
Because they would enjoy it	17%
To make friends	14%
To impress parents	10%
Other	11%

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5. What career would you most like your child to go into when they grow up?
Lawyer	29%
Doctor	28%
Teacher	24%
Banker	9%
Lecturer	4%
No preference	5%
Other	1%

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6. Do you know what a social media influencer does?
Yes	55%
No	45%

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7. Did you know you could make money from being an influencer?
Yes	42%
No	58%

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