The Retail Week Tech Awards was held on 13 September, at Printworks. The event gathers the industry’s most innovative retailers, start-ups and tech innovators alike. The awards reward those paving the way through their unique innovation, collaboration and disruption within the sector.
Awin, in partnership with Very and vouchercloud, stepped into the spotlight as winners of the much coveted Brightcove Excellence in Digital Marketing award.
The judging panel consisted of some of UK’s largest businesses. The judges paid close attention to the impact of the campaign on sales and customer engagement and whether the campaign combatted the challenges set out by the retailer.
The judges’ comments included “This winner wowed the judges with their innovative and multi-platform campaign, which used tech to deliver impact and reach at scale.”
Claire Mullan, Head of PR and Marketing at Awin said “Winning a Retail Week Tech Award is testament to the success of the work. The high calibre of work shortlisted at the ceremony meant that the team were hugely honoured to have picked up the award. This campaign was also awarded at the Performance Marketing Awards and The Drum Digital Trading Awards, and is shortlisted for The Drum DADI Awards and the International Performance Marketing Awards.”