Funded by Awin, Ecosia will plant a tree for every sale made with an Awin advertiser via Ecosia’s newly launched freetree browser extension, with a goal to plant 100,000 trees. The strategic partnership enables both Awin and Ecosia to to raise awareness of environmental issues, promote more sustainable brand and consumer practices, while helping Ecosia scale its partnerships with Awin advertisers in the UK, US, Germany and France markets.
Powered by Ecosia, freetree is a browser extension that alerts users when shops can be activated to plant trees for free while they shop. Like a cashback model, Ecosia is paid a small commission by the shop for the referral for each purchase, with 100% of its profits used to plant trees.
Serving over half a billion search requests for 20 million users worldwide, advertisers can benefit from Ecosia’s wide reach to support sustainably-minded shoppers. With 61% of consumers currently choosing to shop in more environmentally-friendly, sustainably and ethical ways according to an Accenture study, this green incentive is likely to improve conversions and increase sales.
Partnered advertisers should align with Ecosia’s sustainability standards and will be reviewed in an ongoing process based on user feedback.
“Ethical ecommerce has been a key focus for Awin for years and this partnership with Ecosia only further demonstrates our team’s commitment to investing in creating a better environment and a better world,” said Virpy Richter, Chief Financial Officer at Awin. “Consumers will always continue to shop. As a global business, it is our responsibility to lead the way and execute programs that support our promises to be an ethical partner, and to promote more sustainable consumerism and business as a whole.”
Christian Kroll, founder and CEO of Ecosia shared, ”With our browser extension, freetree, we’re enabling people to plant trees at no extra cost as they purchase something online, whether it’s booking a summer holiday or buying a ticket for a festival. Our partnership with Awin gives us invaluable access to global online businesses and can seamlessly slot into the checkout process of their community. Users can now plant trees when they are on other websites, not just searching for them. 100% of the profits from freetree will go towards planting trees with Ecosia, which will be a huge gain for the planet.”
Awin shared its commitment to ethical ecommerce in the Awin Report: Power 100, released in March, and is proud to champion efforts both internally and with brand partners through this collaboration.
We invite advertisers interested in partnering with Ecosia’s freetree extension to register here.
