The performance and affiliate marketing industry came together last night – some of us seated at tables, enjoying a cocktail and full of anticipation, reminiscent of past ceremonies on Park Lane. This year's virtual, dynamic format of the awards was a new way for the industry to network and share in the mutual successes of the past year.
The quality and creativity of the shortlisted campaigns and technologies was exceptional, and Awin is absolutely thrilled to have won six awards, including the coveted Publisher’s Choice of Network, and four highly commended campaigns. We’d like to thank everyone who voted for us. This acknowledgement tells us that our partner-centric focus should continue to guide our strategy so that we can continue to innovate and uphold the best standards possible within the affiliate marketing industry.
Our six wins are:
Best Programme Launch or Migration – Awin and AO: Awin-O, Let’s Go
“A very strong entry combining good account management and organisation and tools in the form of SingleView. SingleView has allowed AO to clearly see the best performing upper funnel partners and the results are an impressive increase in sales.”
Best Price Comparison Website Strategy – Awin and TalkTalk: Feel the Churn
“An innovative campaign driving real value for both publishers and TalkTalk using the affiliate channel to drive valuable customer retention.”
Best Fashion, Health & Beauty Campaign – Awin, LOOKFANTASTIC and UNiDAYS: Making Freshers Fantastic
“A very effective and well-thought-out campaign. Using polls to understand which brands the customers were interested in was definitely a good tactic to make sure the campaign was effective especially with the wide range of brands that LOOKFANTASTIC offers.”
Best Wellbeing Initiative – Awin: 4 Days 4 Success: A journey to increased employee happiness and productivity
“A bold and inspirational move showing that businesses embracing change can improve staff wellbeing whilst delivering business growth. Great initiative!”
Best Industry Initiative – Awin Access
“Really great initiative. Affiliate programmes have been difficult for smaller businesses for too long and this is a great approach.”
Publisher’s Choice of Network – Awin
“Always the most supportive network. From day one, Awin has been supportive with technical knowledge, stellar publisher guidance and always such a positive attitude.”
Commenting on the ceremony and Awin’s success, Ian Charlesworth, Regional Managing Director at Awin, said;
“What a great evening, very well done to Matt Wood and the team for a compelling format! Awin came away with six awards in total, which we are all thrilled about, including Best Wellbeing Initiative for our staff 4-day work week, and the hugely anticipated Publisher’s Choice of Network. Many thanks to our publisher partners for taking the time to vote for us, and to our clients, agency partners, and staff for entering some brilliant campaigns.”
For a full list of the award winners and judges’ comments, you can download the Book of the Night.