Awin Thoughts: Why Apple’s ITP amplifies the fundamentals of affiliate marketingMuch in affiliate marketing is built on good faith. Despite expert measurement, we still rely on advertisers doing the right thing by affiliates.19th Feb 2019
Awin Thoughts: An affiliate marketing gold standardIf you were to create an affiliate marketing gold standard, what would it look like? How would best practice be enforced and who would it apply to?12th Feb 2019
Awin Thoughts: Affiliate Marketing needs time to breatheWhat’s the value of an advertiser sale driven by an affiliate partner? On paper this looks an easy question to answer.5th Feb 2019
Awin Thoughts: Industry collaboration and the ITP threatAwin has thrown its weight behind a campaign to ensure affiliates are fairly rewarded for the contribution they make to advertisers’ coffers.16th Jan 2019
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