How Much Does Influencer Marketing Cost in the UK? (With Real Examples)
Knowing your influencer marketing cost benchmarks will save you from burning through your budget. Here is a quick guide to rates in the UK.
Industry Insights and Seasonal Trends
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
Masterclass: Reviving an Affiliate Program
Affiliate program isn't delivering the growth you expect? Start the turnaround with some quick pointers from RevWise and The Bottle Club.
Masterclass: Assisting Shoppers (Virtually)
AI shopping assistants are growing in consumer popularity. Hear how haircare brand Umberto Giannini uses affiliate tech partner Envolve to assist its customers.
Insight of the Month: Cyber Weekend 2025 Wrapped
Sales-day flops, pets getting Christmas presents, and rising tenancy spend all make our roundup of headlines from Cyber Weekend.
The Best Brand Partnerships from H2 2025
With H2 2025 bringing several innovative band partnerships into the mix, Awin’s Lee Metters overviews his favorites.
Masterclass: Reducing Cart Abandonment
Learn from the best with our cart abandonment masterclass, courtesy of the specialists at SaleCycle and telecom leaders Vodafone and VOXI.
SEO, AI, and Growth: Publishers, Let’s Rethink Traffic
As AI overviews cause search traffic to plummet, Jorge Barbosa of affiliate conversion tracking software wecantrack lays out an action plan for publishers.
TikTok vs Instagram vs YouTube: Which Platform Wins for Influencer ROI?
Need hard figures to support your creator campaigns? We review three of the top influencer marketing platforms based on their ROI.