Bravo Savings Network: Black Friday in the Italian Market
40% of Italians made purchases on Black Friday 2017, set to increase to 51% in 2018.
40% of Italians made purchases on Black Friday 2017, set to increase to 51% in 2018.
Consumer interest in Black Friday in the Netherlands has doubled in recent years.
We speak to advertisers and publishers to find out what impact Black Friday has on their business and how they will be preparing for the event this year.
With Black Friday fast-approaching on the horizon, Awin will be discussing a series of themes and subjects relating to the shopping phenomenon.

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With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?

With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?

We can see what trends and themes are driving performance within the affiliate channel over the festive period.