The fragmented nature of affiliate marketing means there is no definitive ‘big number’ representing the size of the channel.
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. Find out what last numbers mean and what underlying factors are having an impact on the figures.
A new survey commissioned by the IAB has unveiled some revealing insights about how consumers interact with affiliate content. What do this year's insights say about the ongoing popularity of publisher models?
In October 2017, PerformanceIN will be hosting the prestigious International Performance Marketing Awards in London, where the most innovative and exceptional of the affiliate and performance marketing industry are recognised for their achievements in the global space.
Textiles and fabric homeware brand, Dekoria, are Awin's Advertiser of the Month throughout June. To celebrate the summer, they have launched two large promotions for the duration of the month so that shoppers can bring that holiday feeling to their homes. We speak to Alicja Szalinska, Marketing Manager at Dekoria about the incentive and their plans to build long term relationships with their partners.
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