The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
In the second part of our two part series, we explore the next steps on the path to becoming a fully-fledged affiliate.
The fragmented nature of affiliate marketing means there is no definitive ‘big number’ representing the size of the channel.
The Awin Report 2017 is our inaugural assessment of the state of the affiliate industry globally. Utilising data and insights tracked across our 15 different markets, over 100,000 affiliate partners and 6,000 brands worldwide, the Report provides a definitive account of the industry and the most hotly debated topics within it.
Following the announcement last month and application to the merger control authorities, Awin and affilinet have received all mandatory approvals for the transaction.
As a global affiliate network with over 100,000 active publishers, it’s vital for us to deliver the best possible service we can to assist our publishers growth.
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