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The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
In the second part of our two part series, we explore the next steps on the path to becoming a fully-fledged affiliate.
The fragmented nature of affiliate marketing means there is no definitive ‘big number’ representing the size of the channel.
From humble beginnings and big dreams, Welsh travellers Craig Holmes and Aimee Bannister have developed their travel bug into a travel business by documenting their journey around the world. With a successful YouTube channel, clothing line and website, Kinging-it are now growing their affiliate presence. We speak to both Craig and Aimee as they tell us how they got into affiliate marketing and how they are looking to grow their programme going into 2017.
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