An introduction to high ticket affiliate marketing

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Affiliate marketing centres around driving traffic to advertisers to encourage clicks and sales, and it can be used for a wide range of products.

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Affiliate marketing centres around driving traffic to advertisers to encourage clicks and sales, and it can be used for a wide range of products. While this is generally done with more commonly used items, many companies have affiliate programmes for products in much higher price ranges too. Publishers keen to increase the commissions they receive for each successful conversion should strongly consider looking into high ticket affiliate marketing. 

What is high ticket affiliate marketing? 

High ticket affiliate marketing is a type of affiliate programme that has large commissions attached. While there is no defined price point at which a product officially becomes high ticket, commissions that provide over £100 per sale can generally be considered in this category. Certain affiliate marketers (publishers) use this technique to earn more profits on fewer sales - focusing on more expensive products or services which therefore generate higher commissions per sale. 

Lower ticket items tend to provide the basis for traditional affiliate marketing. Products with lower price tags result in lower commission amounts, which means you need to make a significant number of sales to form a lucrative business. High ticket affiliate marketing allows you to focus on a few key sales, rather than many small ones. 

How to master high ticket affiliate marketing

  • Establish a niche: When you’re first starting out as an affiliate marketer, you must build an audience with specific interests and develop rapport. This will enable you to tailor your affiliate campaign to that niche. To be successful – particularly with high ticket programmes – you need to demonstrate trustworthiness, expertise, and authority in one area.
  • Choose the right programmes: Once you’ve established your niche, it’s time to start reviewing and promoting products and services that fall into it. Pick your high ticket programmes with care. Choose ones that you truly believe in, study the market and research the seller. For the campaign to be worth your time and energy, you need confidence that it will be profitable in the long run. To get this, you need to believe that the product or service you’re vouching for will provide value for your audience and be able to communicate this to them effectively.

With Awin’s Advertiser Directory, you can easily explore the profiles of every advertiser you’re interested in on the network. If you don’t have an advertiser in mind, you can just browse businesses by industry until you find the right match for you. By looking through an advertiser’s merchant profile you can quickly find and compare commission rates, allowing you to identify high ticket affiliate programmes with ease and start promoting the brands you love.

  • Test strategies: When it comes to high ticket affiliate marketing, there’s no one-size-fits-all approach. You’ll need to be creative and find what works best for you, your audience, and the product or service you’re promoting. Test a variety of marketing strategies and stay on top of current trends to remain competitive. Many advertisers provide a range of promotional content such as banner ads to help you get started. There are also often dedicated affiliate support teams on hand who can help you refine your approach. Working closely with the brand you’re promoting and doing your best to foster a spirit of partnership will only make you a more successful affiliate partner in the long run. 

High ticket affiliate programmes 

From health and fitness to business, marketing and entrepreneurship, there are high ticket affiliate programmes for almost every industry. Top Villas UK, BetterLegal, and Avid Webmasters are just a few examples of lucrative high ticket affiliate programmes available through Awin and ShareASale. Let’s have a look at a few of them in a bit more detail and see some of the rewards these companies are offering for bringing in new business. 

Top Villas UK
As one of the world’s leading luxury villa rental companies, it comes as no surprise that commissions from Top Villas UK would be classified in the high ticket range. Top Villas provides users with a host of great options to choose from, offering luxury villas, condos and townhouses in North America, the Caribbean, Europe and Asia. With an average order value of £6,400 and earnings starting at 3% per booking, publishers promoting this programme can earn hundreds of pounds for each order they secure. Affiliates with an audience keen on travelling that is willing to treat themselves could earn high commissions by promoting this brand. 

Beaches Resorts
Those interested in villa rentals may also want to explore the luxury all-inclusive packages offered by the award-winning Beaches Resorts. With rooms and suites suitable for families, couples and friends – Beaches resolves to be the perfect holiday solution for anyone hoping to visit the Caribbean. Commission rates start at 4% and coupled with average order values of £8,000, publishers will find themselves well compensated for their work. On top of this, Beaches’ affiliates are eligible for performance bonuses and have the chance to win free trips for themselves. The company’s in house marketing team will assist partners with any questions they may have and with instant access to a library containing thousands of enticing banner ads, publishers will have everything they need to hit the ground running.  

Constance Hotels
With hotels and resorts in Mauritius, the Maldives, Seychelles, and Madgascar, Constance Hotels will be well received by anyone considering a luxury break in the Indian Ocean. Their high ticket affiliate programme has a dedicated account manager, giving their partners every chance to succeed – and, with a 6% commission rate, they are well rewarded when they do. Constance Hotels puts an emphasis on providing experiences for its clients. If your audience is made up of people who enjoy the finer things in life they are sure to enjoy the fine dining, diving, leisure, and spa activities Constance Hotels provides. 

Equinox+ (US) 
Equinox+ gives its users access to live and on demand exercise bike classes via the Equinox+ mobile app and the award winning SoulCycle at home bike. With a 21 .5” inch touchscreen and surround sound speakers, the SoulCycle takes the immersive, high intensity experience of a gym class and places it directly into its user’s homes. Equinox’s affiliates are tasked with driving users to their website to purchase the SoulCycle which is available for $2,500. Each sale will earn affiliates commissions of $300 and orders that exceed $2,500, by combining the bike with accessories, will see returns of $500. Any content creator that specialises in fitness, exercise, health or wellbeing should consider adding this high ticket affiliate product into their mix. 

Avid Webmasters
The web development and digital marketing specialists at Avid Webmasters offer a generous 30% commission on all sales generated through their affiliate programme. The company offers a wide selection of web development, marketing, design, and optimisation solutions that small businesses, entrepreneurs, and anyone hoping to grow their business online will be sure to find useful. Avid Webmasters aims to help its customers generate leads and increase revenue and, with services spanning a price range of $359 to $125,000, there are huge potential earnings to be made by driving affiliate traffic their way. 

Time Etc Limited 
Time Etc Limited provides its clients with a remote executive assistant designed to handle admin tasks on their behalf. The company describes itself as saving its users more than one million hours so far and has been covered by many well-known media outlets such as Forbes and CNBC. The service has helped over 22,000 companies to date, with standout clients including major companies such as Google, Facebook, and HubSpot. This market sector has grown rapidly with the rise of remote working and publishers promoting this brand will earn $220 per conversion. Time Etc boasts a 45% conversion rate on leads sent its way so affiliates that can reach business owners with a passion for productivity could see great returns by partnering with this advertiser. 

BetterLegal
BetterLegal allows business owners to set up LLCs and corporations in a quick and affordable way – promising its clients they will receive their documents within two business days. The fast and simple business formation service is charged at $299 and successful signups for the BetterLegal partner programme will generously grant affiliates with two thirds of the sale price, earning them $200 per sale. Top performing affiliates can also earn bonuses and special offers such as recurring subscription revenue. BetterLegal’s ideal affiliates would be accountants, lawyers, marketing experts, and SEO specialists. If you fit within any of these categories, consider adding their links and banners to your site. 

Gusto
As a payroll, benefits, and HR platform, Gusto is a great fit for publishers with an audience of small business owners, accountants, or HR representatives. The platform is used by over 100,000 small business in the US and offers $100 for each additional customer or $50 for valid leads brought in by its affiliates. Gusto provides a dedicated in-house affiliate team available to support you with your promotions and has several conversion-optimised landing pages designed to make successful sign ups as seamless as possible. Special offers and incentives are provided every month and the 120-day cookie tracking window means even heavily delayed sales are correctly attributed to you. 

Sea Island Forge 
Sea Island Forge builds artisan pieces for outdoor fireside gatherings. Their collection of handcrafted cooking tools and fire kettles, made by a team of expert metalsmiths, are unique visual experiences designed to bring people together. The average order value for a  Sea Island Forge design is $3,700 and, with a commission rate of 18%, their publishers will be well rewarded for putting them on their reader’s radar. Publishers with a following of outdoorsy types and BBQ lovers will be well positioned to introduce their audience to the heirloom quality and passionate craftmanship of the team at Sea Island Forge. 

Care by Volvo UK
Care by Volvo is a car subscription service that gives its customers the chance to rent a Volvo with no deposit. Renters can subscribe with a ‘cancel anytime’ rental plan or pay a lower monthly fee with the 36-month package. In both cases, this all-inclusive subscription covers service, maintenance, 24/7 roadside assistance, and vehicle tax. For its affiliates, Care by Volvo offers a dedicated support team, a ready-made library of promotional content and a generous bonus system. This programme is a great choice for publishers with an audience of car enthusiasts. If your content is focused around the car industry, consider partnering with Care by Volvo’s high ticket affiliate programme. 

Next Steps 

High ticket affiliate marketing is a lucrative industry that could allow you to enjoy commissions that are much larger than average. There is such a wide variety of brands with affiliate marketing campaigns that taking the time to explore some of the higher ticket options available in your chosen field can prove to be a wise investment. If you’re an Awin affiliate publisher you will have access to tens of thousands of brands across all sectors, making it easy for you to find these high ticket programmes and start promoting them.  

Consumer scepticism increases with price and just placing an affiliate link for a high end service in front of your audience has no guarantee of success. A good way to calm any anxieties your readers may have about the products you’re sending their way is by providing product comparisons. By creating content where you review or compare high ticket brands in a particular field, you can provide meaningful recommendations to your audience and show them in practical terms what they are getting for their money. 

Doing this will increase the confidence your audience has in both you and what you’re promoting to them, while also helping you make substantial returns from the qualified traffic you can send to your partners. 

While high ticket affiliate programmes do require more trust from your audience for them to follow through on your suggestions, the process itself is identical to that of any other affiliate product. If you have a following, of any size, with people who will listen to your endorsements, consider endorsing a high ticket affiliate programme.