What are attribution models?
It’s important as an advertiser to understand which online channels are driving sales and conversions; attribution models can help analyse the data.
Market Insights
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Affiliate Marketing Articles
Five Ways to Dominate Your Market as an Affiliate
Find out how to make the most of our website and audience with this strategic guide to help you succeed as an affiliate marketer in 2021 and beyond.
What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
How to drive traffic to your website
Increasing website traffic can easily lead to more customers and higher profits. Learn how to drive traffic to your website effectively.
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimise your user journey every step of the way.
How brand-to-brand partnerships are helping advertisers reach new audiences
Using evidence from tastecard’s award-winning campaign, learn why brand partnerships are leading to continued affiliate channel diversification.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.