Level up your voucher strategy with our enhanced voucher attribution
- Written by Sylwia Loonan on
Learn more about Awin's cookie-less tracking solution and how the latest update automates your single-use voucher code strategy
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Learn more about Awin's cookie-less tracking solution and how the latest update automates your single-use voucher code strategy
The discussion about "to coupon or not to coupon" is long and difficult. So let's leave it at that and look at voucher attribution as a potential solution to the current changes in the digital ecosystem such as:
1. It’s a cookie-less tracking solution that secures revenue and enables partnerships beyond the last-click model.
2. It supports exclusive voucher codes to give your more control over your voucher strategy.
3. With the newest enhancement you can offer unique single-use codes in no time.
Enable voucher attribution tracking.
Codes with voucher attribution can be given to an exclusive publisher of your choice. When a sale is made using this voucher code, you pass this voucher code to us via the tracking tag. This allows us to attribute a sale to the publisher to whom the voucher was assigned.
To be able to track via voucher attribution, your integration must meet the following requirements:
Setup voucher in UI
Once voucher attribution tracking is enabled, you can set up your voucher code in the MyOffers section of the user interface either as a general code for all or selected publishers, or as an exclusive code for a specific partner of your choice.
In our Success Centre you will find step-by-step instructions on how to set up your vouchers on the Awin platform.
Automate single-use codes
If you work with publishers who can process dynamic single-use voucher codes, make sure to use our new enhancement. It is an easy way to facilitate unique voucher codes at scale.
When adding a new voucher code, you simply need to add the prefix provided by the publisher and a wildcard character [*]. The prefix is a static part of the code the publisher always uses for the voucher codes it offers to its users, eg AB123, AB234, AB345, AB…. Check out our Advertiser Success Centre for more information.
Measure your campaign success with Awin reporting
To measure the success and effectiveness of your voucher campaigns and your voucher partnerships, you can use the Awin reports. You can see all the voucher codes that have been used for a transaction on our platform under Reports > Transactions > in the "Voucher" column. In your analysis, check the order value, customer type and sales volume, it’s a great way to evaluate the campaign and its success.
If you have any questions about voucher attribution, please contact your account manager. If you would like to know what role voucher codes play in basket size, customer satisfaction and the importance of a voucher strategy, check out our webinar on developing your voucher strategy.
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