How affiliates can earn their influencer marketing wings
Affiliate marketing has long boasted of a large pool of content affiliates.
Market Insights
Stay ahead of the curve
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
Why the voucher and coupon space needs regulation
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years.
Getting Started with Awin (part 2)
In the second part of our two part series, we explore the next steps on the path to becoming a fully-fledged affiliate.
Attributing value in the affiliate channel
Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
Google's Fred: friend or foe?
March witnessed the roll-out of the latest search algorithm update from Google.
Affiliate marketing growth accelerates as advertisers plough £1.6bn into performance channels
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike.
Social Media & Influencer Marketing for Non-Retail Industries
Social media and Influencer Marketing are commonly being associated with eCommerce and retail brands.
Market Insights newsletter to launch
Find out why you should sign up for Awin's new newsletter aimed at bringing research, market and data insights, news and opinion to the affiliate industry.
The impact of Black Friday on Christmas trading
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
Futureproofing fast fashion in the affiliate channel
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
Utilising conversion analytics for enhanced insights
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
Building the basics of your affiliate programme
Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.