Mounting economic pressure means less sales but boosts to AOV
Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter.
Market Insights
Industry Insights and Seasonal Trends
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
Sowing the seeds for sales: £12:1 return for DTC plant subscriptions
UK consumers are getting green-fingered, average spend for DTC plant subscriptions increase by 6.5% YoY.
World Cup to drive longest Cyber shopping campaigns ever
The FIFA World Cup kicks off in winter for the first ever time, breaking a 92-year-old precedent. So, how will the biggest sporting event affect peak trading?
It was the summer of ’22: UK travellers spend +56% on holidays
Consumers had boarding passes at the ready for summer 2022, with July and August bookings up +34% versus summer 2021 and +147% YTD.
The end to putting pen to paper: students surf online for savings
We’ve got that back-to-school feeling: students stock up on Freshers' Week staples with +255% more home and living student publishers on the Awin platform YoY.
Tapping into a post-pandemic Telco network
Measuring the impact of Covid-19 on the performance channel and telecoms sector.
Between the sheets: 1166% YoY sales increase for DTC erotic brands
The erotic sub-sector witnessed peak performance growth for online DTC brands during the pandemic.
Health brings +143% sales uplift for online DTC brands
As the pandemic brought upon multiple lockdowns, online consumer demand for DTC health supplements surged throughout 2021 via partner marketing.