Purpose of Position:
We are looking for an experience specialist for a 12 month maternity contract cover role within our digital marketing team.
You will continue to drive and execute our strategy around search engine optimisation and improve the overall conversion rate of our acquisition pipeline via our online channel.
The successful candidate will have a deep understanding of SEO best practices, and a proven track record of driving organic traffic and improving website conversion.
Key Tasks:
- Development of the SEO strategy for brand awareness, traffic engagement and lead acquisition across all areas of the Awin.com website
- Work with our SEO agency and our BrightEdge tooling to guide our teams in improving our SEO campaigns
- Development of strategy for conversion rate optimisation and A/B testing across all areas of Awin.com; publishers, advertisers, homepage, Market Insights, News & Events and any other sub categories.
Search Engine Optimisation (SEO)
- Collaborate with web development teams to implement technical SEO recommendations
- Monitor and resolve SEO issues raised by our teams and partners
- Implementation, analysis and feedback of SEO strategy across all territories to improve SERPs positioning with support from local marketing managers and stakeholders for translation, keyword research and consultation on cultural and linguistic nuances.
Conversion Rate Optimisation (CRO)
- Analyse site usage using our tools such as HotJar and Google Analytics and recommend areas for improvement within our new business acquisition conversion funnel
- Implement A/B testing using ABTasty to optimise landing pages, product pages, and our Lead capture process
- Work with our teams to support a best in class CRO approach when creating new business acquisition material
Analytics and Reporting
- Monitor and report on key performance indicators for SEO and CRO that make up our departments key results
- Ensure that the wider team is aware of the SEO/CRO work planned and executed via our collaboration tool Asana
Skills & Expertise
- Proven experience as an SEO Specialist and CRO Specialist.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Experience with common SEO tools such as Google Analytics, Search Console, Ahrefs, etc.
- A/B testing and CRO implementation experience.
- Strong organisational and communication skills.
- Ability to work collaboratively with cross-functional teams.
- Fluent in English.
Our Offer
- Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
- Flexi-Office: Do you prefer to work from our cool office, from home, or in a completely different environment? With us, the choice is yours. We offer the flexibility to work wherever you want within our Awin locations.
- Welfare: We provide you with a life assurance, travel insurance and a private health insurance that covers several types of health, vision, and dental treatments. Furthermore, you can take advantage of our Cycle to Work Scheme or Season Ticket Loan.
- Health & Well Being: With our support and access to various initiatives and sports offers, you can devote yourself to your mental and physical well-being.
- Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development. You can also improve your English skills by participating in our local language course.
- Remote Working: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
- Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program and show your appreciation for colleagues who have gone the extra mile to support you.
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.
Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.
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