The online advertising industry and wider internet experience are under scrutiny like never before. Controversies abound, from data privacy and ad blocking, to concerns over viewability and online ads funding terrorism. Striking the right balance between users, publishers and advertisers is paramount if the internet is to continue to function effectively. Affiliate marketing can strike that balance.
Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.
2018 promises to be a year of seismic change within the world of digital marketing. In our latest whitepaper, Awin's global strategy team examines nine trends potentially impacting the affiliate industry in the coming months.
Affiliate performance from Singles’ Day, Black Friday, Cyber Monday and peak seasonal shopping around the holidays always offers a fascinating snapshot into wider retail patterns. In this whitepaper, we look at the trends we saw during this critical trading period.
With the dust settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost $297m in sales for 6,000 brands, tell us about the state of affiliate marketing, as well as the wider retail landscape?