The ultimate guide to brand partnerships and collaborations
Written by Lee Metters on 2 minute read
Access the free and complete guide for brands looking to launch brand-to-brand partnerships.
The who, when, where, what, why of brand partnerships:
This comprehensive, step-by-step guide explains exactly what brands partnerships are, why they’re so important in the post-pandemic online marketing landscape, and shines a light on some of our most successful brand collaborations, including: Myprotein, tastecard, LOOKFANTASTIC, boohoo, Wolverhampton Wanderers and SimplyCook.
Who: Online brands or retailers of any size, from start-up to enterprise.
When: Brand partnerships can take the form of short-term campaign pushes, or long-term always-on activations with non-competing brands.
Where: Awin’s partner platform facilitates brand partnerships locally and globally.
What: Put simply, a brand-to-brand partnership is a mutually beneficial performance partnership whereby non-competing brands work together to achieve drive incremental revenue and engage new audiences.
Why: A brand partnership campaign enables brands to reach like-minded customer audiences based on complimentary sectors, demographics and customer values, whilst also providing a commercial opportunity to monetise your existing customer base and onsite inventory placements, and gain valuable first-party data.
How: Awin’s brand partnerships offering opens the door to an industry-leading marketplace, operating campaigns with thousands of brands globally, across all sectors, empowering brands to better discover, track and reward their marketing efforts at scale.
Brand partnerships will be an integral part of brand marketers’ digital strategy, not just today, but long into the future. By downloading this guide you will have all the information you require to take the initial steps on your brand partnerships journey. Join over 900 brands who have already run a brand partnerships campaign with Awin.
