What is comparison shopping?
While consumer habits are constantly changing, comparison shopping has remained a crucial factor in influencing purchasing decisions.
Market Insights
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Affiliate Marketing Articles
Five key points signifying the importance of customer lifetime value
Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business.
Five reasons for small businesses to diversify online
If you’re a small business looking to survive and grow online in hard economic times, here are five reasons to diversify your online marketing efforts
Level up your voucher strategy with our enhanced voucher attribution
Learn more about Awin's cookie-less tracking solution and how the latest update automates your single-use voucher code strategy
Future-proof against the cost-of-living crisis with partner marketing
With the cost-of-living set to rise, and consumer confidence on shaky ground, partner marketing offers brands new ways to save on costs and reach new customers.
12 ways to promote your products effectively
Choosing the right approach to advertising your business is essential to its success. Read our guide on the most effective ways to promote your products.
Channel Sales and Partner Programs
Affording businesses the opportunity to expand their reach relatively risk-free, we explore the benefits of channel sales and partner programs for retailers.
What is Conversion Rate Optimisation?
Conversion rate is key success indicator on your website. Read our guide on how to ensure your conversion rate is optimised to achieve your website goals.