Channel Sales and Partner Programs
Affording businesses the opportunity to expand their reach relatively risk-free, we explore the benefits of channel sales and partner programs for retailers.
Market Insights
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Affiliate Marketing Articles
What is Conversion Rate Optimisation?
Conversion rate is key success indicator on your website. Read our guide on how to ensure your conversion rate is optimised to achieve your website goals.
What is banner advertising
Find out everything you need to know about banner advertising with this comprehensive guide, including the advantages and disadvantages of this type of ad.
Website Marketing For Beginners
Learn how to make your website draw traffic and engage your audience, two of the key features for building a successful affiliate marketing website.
What are attribution models?
It’s important as an advertiser to understand which online channels are driving sales and conversions; attribution models can help analyse the data.
Five Ways to Dominate Your Market as an Affiliate
Find out how to make the most of our website and audience with this strategic guide to help you succeed as an affiliate marketer in 2021 and beyond.
Increase your audience with content syndication
You work hard to create high-quality content, so it’s only natural that you’d want it to be seen by as wide an audience as possible.
What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?