Each year, key European advertisers and industry experts come together to inspire collaboration, foster innovation and share knowledge and best practices. Awin is pleased to be attending IAB Interact 2018 in Milan on 23rd and 24th May as a Gold Sponsor.
The hub of topical industry discussions for digital marketers in Europe, on day one between 16.10 and 16.30 (CEST), Global Client Strategy Director Kevin Edwards will join a speaker panel of experts to discuss measurement in a session titled 'From Complexity to Quality'. If attending IAB Interact, be sure to join the session.
Additionally, IAB Europe will host the annual IAB Europe Research Awards 2018 where high calibre digital research projects will be commended and showcased for their contribution to the development of the industry. All winning projects will be added to the IAB’s library of best practice that is referenced and used by industry professionals to drive forward strategy.
Awin is proud to be shortlisted for the Digital Advertising Formats award with The Awin Report 2017, showcasing the power of affiliate marketing across 11 core markets. Since the release of the report, we launched the updated edition for 2018 filled with data-rich insights from key retail periods Black Friday and Singles Day, Q&As with locals experts, case studies highlighting affiliate campaigns with top retailers, and a glossary of affiliate terms for those who aren’t as well-versed in the industry.