Brand partnerships tech partner BrandSwap has unlocked a new opportunity for Awin advertisers to target high-intent audiences post-purchase at one of the UK’s biggest retailers, Morrisons.
The supermarket has a highly engaged and diverse audience, with over 10 million customers heading to morrisons.com each week to shop for groceries.
The new collaboration presents a valuable opportunity for Awin advertisers to target customers based on their basket contents, product category, and location. By sharing offers on Morrisons’ order confirmation page, Awin advertisers will be able to catch customers in the purchase moment, right when they’re most likely to consider third-party offers.
Morrisons is also preparing to launch a loyalty proposition with BrandSwap, creating even more inventory for advertisers and more places for customers to access their deals.
Brand partnerships have been proven to drive high-quality customers by allowing advertisers to engage audiences in places where they’re not actively looking for an incentive. Brand partnerships were the fastest-growing partner type on Awin in 2024 after sales rose +93% year on year, equating to £78 million in revenue.
Awin and BrandSwap have claimed awards for the results driven for brand ‘hosts’ like Morrisons and their advertisers, most recently winning Best Use of Performance Marketing Technology at the 2025 Performance Marketing Awards alongside electronics leader Currys.
Morrisons itself launched as a brand host after seeing strong results as an advertiser at retailers like Appliances Direct.
Anthony Frazer, Morrisons’ Senior Insights Manager commented: “We’re delighted to create a new acquisition channel for Awin advertisers while giving our customers more value for money. Brand partner rewards have been consistently well-received by our audience and we’re looking forward to diversifying our advertiser network with our BrandSwap partnership.”
Pete James, BrandSwap’s Chief Customer Officer, adds: “Through our relevance-based approach and position in the customer journey at Morrisons, the UK’s third biggest supermarket, we can help Awin advertisers tap into millions of consumers with high purchase intent.
“We’re inviting advertisers across all sectors to reach out to us to partner with Morrisons and supercharge their acquisition strategy by leveraging yet another top UK retailer joining BrandSwap’s growing network of brand hosts.”
Start your partnership with Morrisons today by reaching out to BrandSwap.