How will Black Friday and the Golden Quarter unfold in 2019?

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Awin will be covering Black Friday and the Golden Quarter on our Black Friday hub. 

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Awin Black Friday

While Black Friday has seen the hyperbole surrounding it decrease in some markets in recent years, it continues to be a peak trading day on the Awin network. But with fellow November retail events Singles’ Day and Click Frenzy encroaching on Black Friday’s Q4 dominance, what will the results look like for 2019’s Golden Quarter? 

Awin’s annual coverage of these events continues in 2019, and commenced this week with our inside view on Singles’ Day and China’s ecommerce landscape by our Business Development Manager China, Jillian Sun. Jillian discusses the event’s record-breaking year, with almost $38.4bn spent, sharing her insights on watching its rapid growth from a national event to an international one that’s showing no signs of slowing down. 

We’ve also launched the latest episode of our Awin Talks podcast, featuring James Maley, Head of Business Development at RevLifter discussing how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during the Golden Quarter. 

In the coming two weeks we’ll share perspectives from advertisers, publishers and agencies on what these lucrative Q4 events mean for them and how they’ve evolved their strategies. We’ll also be publishing a new webinar which looks at the evolution of global retail events like Black Friday and Singles’ Day, and shares a variety of related insights from across Awin’s global network. 

On Black Friday itself, we’ll be hosting a dedicated wall on our hub collating key stats and interesting anecdotes shared on social media on the day as they unfold. On Cyber Monday we will continue to share more from the Cyber Weekend, with our US team taking the reins to share key developments from Cyber Monday. If you’re interested in featuring on our wall, feel free to share your insights with us using the hashtag #AwinBlackFriday. 

Once we have the final results from the Cyber Weekend we will share a round up, followed by a whitepaper later in December with in-depth analysis on the Golden Quarter’s performance in 2019. 

And last but by no means least, it wouldn’t be Black Friday with Awin if we didn’t run our annual competition.  

Once again we’re inviting our partners to predict the final total revenue our network will generate in GBP on Black Friday 2019, to be in with a chance of winning a prize. 

Simply share your prediction with us via our social channels with the hashtag #AwinBlackFriday. 

The three people who have the closest guesses to the final figure will win: 

1st Prize, for the closest prediction – £250 

2nd Prize, for the second closest prediction – £150 

3rd Prize, for the third closest prediction - £100 

The competition will run from Monday 18th November until midnight (CET) Thursday 28nd November.  

T&Cs can be found here 

Good luck! 

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