To follow its progress throughout the month, Awin has launched a Black Friday Hub, where we will be hosting all of our Black Friday related content in the run up to the event including interviews with advertisers and publishers, and insights from our Strategy team.
Falling on Friday 24th November this year, on Black Friday itself we will be highlighting key data points throughout the day aggregated from across the network. These will make up our dynamic infographic, providing a digestible snapshot of the headline stats as the day unfolds.
Each year our most anticipated stat is how much revenue we’ll track on Black Friday 2017. That’s why this year we’ll be hosting a global sweepstake via our social channels, offering a €250 Amazon voucher for the person who can guess closest to our final total revenue for Black Friday 2017. Hint: last year’s total revenue for Black Friday was 117,734,478€. To enter, simply share your prediction via Twitter or Facebook with the hashtag #AwinBlackFriday. More entry details can be found here.
Following on from Black Friday and the Cyber Weekend including Cyber Monday, we will also be introducing interactive network reports offering insights and a look at trends from across the weekend.
If you’d like to get involved with the event and share your predictions with us, get in touch here.