Awin Caps a Standout 2026 with Several GPMA Wins

The Global Performance Marketing Awards, aka the GPMAs, rarely disappoint. And this year was no different for Awin.

Back for its 10th edition, the awards recognize outstanding creativity, innovation, and excellence in performance marketing. Prizes are given to advertisers, publishers, and agencies across the world in an ever-expanding range of categories, from the fundamentals of affiliate program management to newer concerns, like influencer strategies.

At London’s Eastcheap Records, Awin beat all the major affiliate networks to the coveted Partnership Ecosystem Award, which replaces what was previously "Global Affiliate Network or SaaS Platform of the Year".

Part of a bigger picture

This win caps off an extensive period of product development at Awin, and one we’re extremely proud of.

Over the past year, we’ve focused on strengthening the foundations of our ecosystem rather than chasing isolated launches, making partnerships easier to create and simpler to succeed at.

Our Conversion Protection Initiative led the way on measurement and fair attribution: more than 1,800 Awin advertisers have upgraded to standards like server-to-server tracking, protecting $850 million in advertiser revenue and $70 million in publisher commission.

To give influencers an easier start to life in the affiliate channel, we made a host of improvements to the Awin creator app, which reached 99,000 installs (+34%) with monthly active users up over 90%. Meanwhile a redesigned onboarding process lifted new publisher acquisition by 52% to more than 177,000 sign-ups.

We also made affiliate marketing simpler to navigate, completing the industry's largest-ever platform migration by moving over 230,000 ShareASale publishers and 9,000 advertisers onto Awin, and completing our biggest-ever platform redesign.

It’s a joy to see these achievements reflected in our winning of the Partnership Ecosystem Award, as well as prizes like Performance Marketing Team of the Year (Awin Global Account Management) and Most Innovative Technology or Platform (Awin Creator App).

Here is where Awin and our partners claimed the top prize 

• Performance Marketing Team of the Year - Awin Global Account Management
• Partnership of the Year – Awin x Moonpull x TopCashback
• Partnership Ecosystem Award - Awin
• Most Innovative Technology or Platform - Awin - Creator App
• Best Influencer & Social Performance Strategy – Awin x ManoMano

The team was also delighted to receive Highly Commended awards in the following categories:

• Best New Program Launch or Relaunch – Awin x Groupon
• Best Full-Funnel Partnership Strategy – Awin x ManoMano

Congratulations to all the winners, and to our valued partners on the joint success. This is an incredible way to cap off a seismic year on our platform.