The Global Performance Marketing Awards are back for their 10th anniversary. This year, they’re heading to London’s Eastcheap Records on October 19, and Awin will be hoping to bring home a few souvenirs.

We’ve been shortlisted in seven categories, including Performance Marketing Team of the Year (for our Global Account Management Team), Most Innovative Technology or Platform (for our Awin creator app), and the new Partnership Ecosystem Award, which replaces what was previously Global Affiliate Network or SaaS Platform of the Year.

Awin claimed that very award last year as part of a four-prize haul, which included Best Influencer Marketing Campaign (with Fnac and Shop My Influence), Excellence in Transparency and Compliance (for our Conversion Protection Initiative), and Performance Marketing Team of the Year (won by our Customer Experience Team).

The new Ecosystem category reflects how the industry has evolved to include creator partnerships, retail media, commerce, and affiliate marketing.

Recapping a landmark year

Rather than responding with isolated product launches or initiatives, much of our past year has been spent strengthening the very foundations of our ecosystem, making partnerships easier to participate in and simpler to succeed at. 

We lowered the barriers to entry 

Influencers are a growth area for our channel, and we wanted to provide a mobile-first experience for these partners to thrive.

Our Awin creator app hit 99,000 installs (+34%) with monthly active users up over 90%. Meanwhile, platform enhancements like a redesigned onboarding process lifted our overall new publisher acquisition by 52% to more than 177,000 sign-ups and reduced their average time to sale by 7%.

We strengthened trust across the network 

We led by example to ensure accurate measurement and fair attribution across our ecosystem, taking the steps that other platforms haven’t to equip our advertisers with improved tracking setups.

Through our Conversion Protection Initiative, we’ve seen over 1,800 advertisers upgrading to standards like server-to-server tracking, protecting $850 million in advertiser revenue and $70 million in publisher commission.

We simplified affiliate marketing

Part of enabling growth for our channel is about making affiliate marketing easy to navigate. We completed the industry's largest-ever platform migration, upgrading over 230,000 ShareASale publishers and over 9,000 advertisers to Awin’s global platform, while the launch of Nova represented our biggest-ever platform redesign.

We also simplified tasks, reduced manual steps, and delivered guidance faster through a host of AI-powered features, including our virtual assistant Ava, which now resolves 75% of support queries.

Our shortlisted entries

Alongside our ecosystem nomination, we’re up for a host of prizes alongside our valued advertisers and partners in the following categories:

• Performance Marketing Team of the Year - Awin Global Account Management
• Best New Program Launch or Relaunch – Awin x Groupon
• Partnership of the Year – Awin x Moonpull x TopCashback
• Partnership Ecosystem Award -  Awin
• Most Innovative Technology or Platform - Awin - Creator App
• Best Influencer & Social Performance Strategy – Awin x ManoMano
• Best Full-Funnel Partnership Strategy – Awin x ManoMano

View the full GPMA shortlist here.