Digital marketing 101 for small businesses

Learn how affiliate and partner marketing lets you pay for results, not risk
Download the free guide

Do you know your CPAs from your CPMs? How does your ROAS stack up for your SEA?

Digital marketing can be confusing, filled with acronyms and language even experienced marketers struggle to get their heads around. For brands just starting out, it offers fantastic opportunities to find new customers, but the range of options can be daunting. How confident are you you’re investing in the right mix? 

In this guide we’ll break down some of the most common digital marketing channels and the functions they perform, including Facebook and Google, before exploring one of the fastest growing marketing channels – affiliate and partner marketing – and how it’s the perfect place to start. You’ll also hear firsthand from small businesses about their affiliate marketing experience and how their brands have grown via affiliate partnerships, as well learn how one blogger affiliate chooses which brands to promote. 

Packed full of advice about how to get your affiliate programme up and running, download Awin’s free guide for our top tips, walk-throughs and practical advice.

* indicates required


Opt-in below and receive 3 emails providing information on how Awin solutions enable small businesses to grow their brands online. The team may also look to reach out to you directly via email/phone to explore how they can help you to launch a programme on Awin. Don't worry, if you change your mind you can unsubscribe at any time. Learn more via our Privacy Policy.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.