Awin Gold Standard

An advertiser accreditation that recognises and rewards best-in-class partner programmes.
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The benefits of being Gold Standard accredited

Understand your marketing investment with robust tracking

By using Awin’s optimal tracking solution and integrating with our MasterTag, you can be confident that all sales driven by your partners are being accurately tracked.

Increased transparency to nurture publisher relationships

Meeting all criteria will mean your programme is built on a foundation of best practice and compliance, allowing publisher partners to immediately identify your brand as hitting industry standards.

Increased publisher recognition

Achieving the accreditation helps your programme stand out with increased exposure within our interface and extra promotional opportunities across our platform.

Create more profitable partnerships as an accredited advertiser

Defined by an established set of criteria, the Gold Standard certification helps brands to run fairer, more transparent programmes to achieve improved performance and better exposure to our publishers.


Awin Gold Standard - NORDICS
“As part of the Publisher Board, we have been seeking to improve standards, so it's reassuring that we have the backing of a major network… in order to improve transparency within the industry and incite change.” Heather Peebles, Head of Affiliate Partnerships, Reward Gateway 

Introducing Awin Gold Standard, our new accreditation for advertisers

This new accreditation provides transparency to publishers and designed to encourage positive changes in the affiliate space.

Included in the Gold standard criteria are Awin’s optimal tracking set-up , fair commission structure and offering Accelerated Payment, designed to provide the best possible experience for publishers.

Criteria for Gold Standard

Created in collaboration with the external Publisher Board, the criteria is designed to encourage positive change and increased transparency within the channel.

Accelerated Payments

Accelerated Payments

You must offer Accelerated Payments on your programme, where Awin pays validated publisher commissions before receiving payment from the advertiser. This makes sure publishers are paid in the shortest possible time frame following transactions being validated. 

Awin data shows faster-paying advertiser programmes see an average sales growth of 80%, compared to just 25% for those not offering Accelerated Payments.

Transaction Validations

Transaction Validations

You must have auto-validation enabled or make sure all transactions are validated within their contracted period, so publishers are rewarded for their contributions and paid (in line with accelerated payments) for the transactions they help generate.

Optimal Tracking

Optimal Tracking

You must use Awin’s optimal tracking solution to protect against browser privacy restrictions, and to help provide peace of mind to publishers that all legitimate sales they contribute to are tracked.

By integrating via the Awin MasterTag, you have full visibility of the contribution affiliate marketing partnerships makes to your online sales. 

Fair Commission Structure

Fair Commission Structure

You must award commission for all legitimate, confirmed transactions. This means there should be no zero value commission groups, products, or customer categories.

By fairly rewarding publishers for all sales they generate, you can clearly see the extent of each publisher’s reach and customer behaviour.

Transparent De-Duplication

Transparent De-Duplication

Your de-duplication policy must adhere to the Awin best practice guidelines so publishers are not losing out on commissions for activities they have driven customer interest and engagement for.

By offering complete transparency on what you're paying for, it's easier to see the profitability of the campaigns you're running with each of your partners.