Awin Tracking | Use of Cookies

Awin Tracking | Use of Cookies

    Awin operates an affiliate marketing network. As such, Awin enables advertisers and publishers to deal with each other, whereby publishers promote advertisers and their products by displaying advertisements on the publisher's website. Consumers which click on an advertisement are referred from the publisher website to the advertiser website, where they may make a transaction. In order to attribute sales and marketing efforts by a publisher to a particular transaction, to enable advertisers to reward publishers on a per transaction basis, Awin uses tracking technologies (predominantly in the form of cookies).

     Awin saves cookies on the end devices of users that visit or use websites or other online products provided by advertisers and publishers working with Awin (for example, when a user registers for a newsletter or places an order in an online shop) in order to document transactions (such as leads and sales). These cookies are used solely for the purpose of accurately tracking the success of an advertising medium and the corresponding billing within our network and collecting pseudonymous, non-sensitive, largely technical data which do not relate to behaviour, nor do they predict or evaluate consumer interest or personalities.

    Aside from the use of cookies, Awin also employs other tracking methods such as device fingerprinting, whereby Awin can uniquely identify a device by considering certain attributes of the browser or the device (including screen size/resolution and user configurations). Similarly to cookies, the data collected through fingerprinting is largely technical and pseudonymous and does not reveal the identity of the user to Awin.

     In case you wish to opt-out from the tracking technologies of Awin, you may do so by adjusting your settings below. Through this opt-out mechanism, all tracking technologies of Awin will be interrupted.

     The possible statuses have the following meanings:

    No opt-out status information is available
    There is no opt-out information available on your device

    Opt-out status unclear
    The information available on your device does not allow for clarity regarding your opt-out status. This can be due to contradictory statuses, whereby previously you have opted out, but later opted into a specific publisher’s consent request.

    Opt-out active
    You have opted out from tracking, you will not be tracked by Awin as long as this status remains unchanged.

    Opt-out inactive
    You are not opted out from tracking, Awin may drop cookies and utilize other tracking technologies for the purposes of affiliate marketing.