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Affiliate marketing has long boasted of a large pool of content affiliates. But with the emergence of influencer marketing, is the channel losing out on the opportunity to earn from brand engagement campaigns? As an industry is it time to wrest control of the influencer marketing narrative and shape it according to a traditional affiliate model?
In order to maximise your affiliate marketing efforts, it’s important to know and understand the tools available to you. We outlined below some of the key features of the Awin platform and how to use them to your advantage.
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
From humble beginnings and big dreams, Welsh travellers Craig Holmes and Aimee Bannister have developed their travel bug into a travel business by documenting their journey around the world. With a successful YouTube channel, clothing line and website, Kinging-it are now growing their affiliate presence. We speak to both Craig and Aimee as they tell us how they got into affiliate marketing and how they are looking to grow their programme going into 2017.
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