Affiliate marketing growth accelerates as advertisers plough £1.6bn into performance channels
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike.
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Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
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Social Media & Influencer Marketing for Non-Retail Industries
Social media and Influencer Marketing are commonly being associated with eCommerce and retail brands.
Market Insights newsletter to launch
Find out why you should sign up for Awin's new newsletter aimed at bringing research, market and data insights, news and opinion to the affiliate industry.
The impact of Black Friday on Christmas trading
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
Futureproofing fast fashion in the affiliate channel
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
Building the basics of your affiliate programme
Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.
Utilising conversion analytics for enhanced insights
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
New and existing customers in the affiliate channel
As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Five things we learned from Christmas trading
We can see what trends and themes are driving performance within the affiliate channel over the festive period.
Six Cyber Weekend trends
With the dust settled on the busy Cyber Weekend period, what does the performance tell us about the state of affiliate marketing?
Has Singles' Day become a fixture in the UK?
As the biggest retail event in the world, Singles' Day is a Chinese phenomenon. Is the UK starting to wake up to the opportunity?
Where is affiliate marketing heading?
Established, well-regarded and 'officially' 21 this year, the affiliate channel is now an integral part of the online marketing mix.