Building the basics of your affiliate programme
Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.
Market Insights
Stay ahead of the curve
From podcasts to sector trends and industry forecasts, this is your go-to hub for affiliate insights.
Posts
Utilising conversion analytics for enhanced insights
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
New and existing customers in the affiliate channel
As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Five things we learned from Christmas trading
We can see what trends and themes are driving performance within the affiliate channel over the festive period.
Six Cyber Weekend trends
With the dust settled on the busy Cyber Weekend period, what does the performance tell us about the state of affiliate marketing?
Has Singles' Day become a fixture in the UK?
As the biggest retail event in the world, Singles' Day is a Chinese phenomenon. Is the UK starting to wake up to the opportunity?
Where is affiliate marketing heading?
Established, well-regarded and 'officially' 21 this year, the affiliate channel is now an integral part of the online marketing mix.
Content versus conversion: why we need to talk about voucher codes
What value do voucher code sites add and should they be allowed to overwrite other types of affiliate?
Awin's solution for global cross-device tracking
In this article Awin considers the two different schools of thought surrounding cross device tracking in our multi-device age.
The EU General Data Protection Regulation: An Update
The EU General Data Protection Regulation, coming into force on 25th May 2018, is a new legal framework governing the use of personal data across EU markets.
The importance of affiliate disclosure
How important is it for affiliates to disclose commercial relationships they may have with advertisers?
Are you receiving honest rewards for honest sales?
There is a need for transparency across the affiliate channel. It is vital that advertisers are clear on commission rates they are paying.