Shopping local has become increasingly popular in the past two years as small businesses are becoming the go-to brands for consumers.
At Awin, we’re proud to offer a low-risk, low-cost solution for small businesses called Awin Access to help them promote their products online and reach new audiences. That’s why we’re waiving all fixed fees for the first three months for any new start-up or SME that joins Awin Access this December.
Integrated with common ecommerce plugins such as Shopify, Woo Commerce and Magento, this move will fast-track small businesses into affiliate marketing by allowing them to accelerate their online growth in time for the new year.
Small business success over Cyber Weekend
There’s no better time for start-ups and SMEs to start their affiliate marketing journey. With the Awin Access solution approaching its second anniversary in January, this year’s Cyber Weekend results smashed all targets with stellar performances from our small business clients and demonstrates the impact affiliate marketing can make.
Looking at the UK which Awin Access programmes, Black Friday sales were up 50% on 2020’s numbers. Across the whole Cyber Weekend, a total of 142,000 clicks occurred to drive 20,200 orders and £1.8m in sales revenue, averaging an AOV of £91.
Digital marketing support guide for SMEs
This special offer also coincides with the recent launch of Awin’s free Digital Marketing Guide 101 for small businesses. In this comprehensive guide for newcomers, we break down some of the most common digital marketing channels and the functions they perform, including Facebook and Google, before exploring affiliate and partner marketing and how it’s the perfect place to start with Awin Access.
Michelle O’Sullivan, Global Customer Success Director – Awin Access, explains:
“If you have been considering launching an affiliate programme this is the perfect time to sign up. With only a three month minimum term, it essentially allows you to see how online partnerships can work for your business with no risk. During the minimum term you will only pay for confirmed orders (payment on performance). The Awin Access solution has a huge amount of online guidance, including emails giving greater insight into the tools available to you and tips for success!”