Alibaba Group expands partnership with Awin to launch affiliate program

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The Alibaba Group has expanded its partnership with global affiliate marketing network Awin, to launch’s affiliate program. 

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Awin and Alibaba Group logos

The program is available in the UKUSEULATAM and APAC. 

Launched in 1999, is the world's largest global trade marketplace and the leading provider of online marketing services for importers and exporters. It offers more than 360 million products, including Consumer Electronics, Machinery, Apparel, Home & Garden, Automobiles & Motorcycles, Beauty & Personal Care, Health & Medical, Construction & Real Estate and more. is the second Alibaba Group brand to launch its affiliate program on Awin, following the success of the AliExpress program, facilitated by two dedicated publisher events in London and Berlin in the run up to Singles Day. and AliExpress are the group’s two biggest retail marketplaces outside of China, covering both B2B and B2C sides of the business respectively. Both programs are overseen by a dedicated global account manager, responsible for coordinating all regions and ensuring the program is synced up with The Alibaba Group’s internal strategies. 

Affiliate marketing is one of the most important channels for, especially for big sale promotions, including its month-long sale in September. The program offers a generous commission rate for participating publishers, as well as a bonus system for top performing publishers. has ambitious plans for its global program, with the aim of growing the number of daily unique visitors to 1,000,000 per day by the end of 2019. 

David James, Global Account Management Director | Awin comments: “Awin is very excited to have Alibaba live across our global network. Building upon the incredibly successful partnership between our two companies, the new global programs for Alibaba will further allow publishers to take advantage of the meteoric rise of China’s largest ecommerce platform. Together with Aliexpress, these exciting new retailers allow consumers and businesses to tap into a vast array of goods, often directly from the manufacturer. Awin is proud to be partnering with Alibaba to grow its international presence across the globe.”

The program welcomes publishers to join in the UK,US, EU, LATAM and APAC.

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