Running in tandem with our market-leading assist reporting, advertisers are able to offer ‘top-up’ commission to publishers that are early contributors to the sales funnel while retaining the fundamental cost-per-acquisition principle.
Some of our largest advertisers are already running assist campaigns, helping them to engage content, blogs and social publishers that feature prominently in the early stages of the user journey. A recent trial campaign saw some incredible numbers, including an 85% increase in traffic and a 25% increase in sales across the publishers involved.
Advertisers will be able to identify individual publishers and cap payments for assists that lead to transactions. There are additional criteria available, with variable payments, daily caps and first assist options. The payments can be limited to single publishers or a wider group should the advertiser want to run a general ‘assist’ campaign.
If you aren’t familiar with our assist reporting, here is a rundown of what it all means:
Assist – the publisher contributed to the click chain but did not win the sale
Assist (1st) – the publisher generated the first click in the chain
Assist other channel – the publisher contributed a click but the sale was assigned to a different channel
The great news for publishers is that we generate transactions daily for assist campaigns. This means publishers get paid quicker and be immediately rewarded for the value they deliver, as well as the sales.
Global Client Strategy Director, Kevin Edwards, said: “Having analysed affiliate journeys over the past few years we know that certain publishers have greater influence earlier in the sales’ funnel and last click CPA doesn’t allow us to recognise this. We also know there is a huge industry desire to engage with longtail bloggers and broader content sites and this enables us to reward their activity more appropriately.
This is the first stage in a series of new product releases that we hope will show Awin’s ongoing commitment to developing the broader affiliate base.”