Through this partnership, we facilitate business opportunities for our network and digital marketing startups.
The programme offers more than just money. Awin and Axel Springer Plug and Play connect startups to mentors, clients and investors. The reach of Awin and the startup expertise of Axel Springer Plug and Play create unique opportunities for selected digital marketing companies.
What we're looking for
This programme is open to any startup with a business model related to the digital marketing space. This includes businesses focusing on innovative ad-tech solutions, scalable marketplaces, content publishers and data-driven business models. These can be B2B, B2C and C2C business models.
To ensure that selected companies will fully benefit from the experience we consider the following criteria:
- The company is still in the seed phase
- The company needs to test its go to market strategies, validate target segments, grow traction and/or flesh out its business case
- The company’s business model is complementary or compatible to the performance marketing industry
What you get
The 100-day programme aims at fostering the growth of early-stage ventures, which focus on the digital marketing space. It provides a unique opportunity to benefit from the global expertise of an industry leader as well as the support and international network of a successful accelerator.