Inbound versus aggressive marketing
Getting customers is the backbone of every business. However, as competition increases, attracting and securing custom is becoming more challenging.
Market Insights
We offer unparalleled access to our whitepapers, sector trends and editorial publications, providing the most comprehensive affiliate marketing insights.
Posts
Awin’s Data Controller Status with Advertisers
Any company that handles data has a legal duty to do so responsibly.
How to organically grow your social media reach in 2018
2018 is likely to be another competitive year for marketers. We share how you can get ahead with your social media reach.
Awin and the GDPR
Awin has always taken its data protection obligations seriously, and will continue to do so under the new European legal framework.
An introduction to publisher payments in the Awin interface
Since the globalisation of the new Awin platform our objective has been to provide as much transparency for publishers as possible.
Interview: OrangeBuddies Media shares Black Friday insights and plans for this year’s event
We speak to advertisers and publishers to find out what impact Black Friday has on their business and how they will be preparing for the event this year.
Black Friday 101: The evolution of a global retail event
With Black Friday fast-approaching on the horizon, Awin will be discussing a series of themes and subjects relating to the shopping phenomenon.
How affiliates can earn their influencer marketing wings
Affiliate marketing has long boasted of a large pool of content affiliates.
Why the voucher and coupon space needs regulation
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years.
Getting Started with Awin (part 2)
In the second part of our two part series, we explore the next steps on the path to becoming a fully-fledged affiliate.
Attributing value in the affiliate channel
Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
Google's Fred: friend or foe?
March witnessed the roll-out of the latest search algorithm update from Google.
