Retargeting vs. Remarketing - What's the Difference?
Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.
Market Insights
Stay ahead of the curve
From podcasts to sector trends and industry forecasts, this is your go-to hub for affiliate insights.
Posts
Awin Thoughts: Futureproofing affiliate marketing
What trends does Awin think will play out this year that could have a serious impact on the future viability of the affiliate channel?
A Guide to Seasonal Opportunities
Planning your marketing activities is key for every marketer. Here’s how to make the most out of them.
Awin Thoughts: GDPR privacy advocates claim major scalp
Eight months on, privacy advocates have claimed one of the first major scalps on key provisions of GDPR. And they don’t get much more high-profile than Google.
Optimising your Website for Mobile Use
Half of all internet traffic comes from smartphones, so if your website isn't optimised for mobile visitors, you could be losing potential customers and sales.
First Impressions Count
Start the year as you mean to go on with Awin’s insights into finding your niche and the art of promoting yourself in the dynamic world of affiliate marketing.
Awin Talks: 2018 reflections, 2019 predictions
Kevin Edwards, Group Client Strategy Director, Craig Foster, Data Analyst and Rob Davinson, Content Analyst will reflections and predictions.
15 affiliate marketing stats in 2023 that show its value
Discover the value of affiliate marketing. On an anecdotal level, you may be aware of a trend or some changes happening in the business and marketing world.
Black Friday in numbers
Read our key insights from Black Friday 2018 which saw Awin track more than 1.3m sales and drive more than £500m across the Cyber Weekend.
Simply giving a discount is not enough for Black Friday
Isabelle Estié, partner manager at Imbull, part of the Global Savings Group, explains why its important to be creative this Black Friday.
Interview: finder.com speak about Black Friday
Stephen Davis, Performance Director at finder.com discusses predictions for Black Friday
Interview: Savings United discuss delivering on advertisers Black Friday objectives
Aftab Aslam, Head of UK Operations at Savings United shares his thoughts on Black Friday and what it means at his company.