Above: Rob Davinson, Awin Travel Specialist
As I was only 11 at the time, I’d like to think that enough water has now passed under the bridge for them to let me back into this iconic venue and speak at Awin’s first affiliate marketing conference, The Science Behind Ecommerce. This innovative event promises to be a fascinating day of insightful talks around the evolution of affiliate marketing as well as a great opportunity to meet with peers, partners and network contacts.
For any travel affiliates or advertisers weighing up the pros and cons of attending, I’d say it’s an absolute must. Travel is a sector that has always been at the cutting edge of online marketing and technology and it therefore lends itself perfectly to the itinerary and theme for the day. We’ve seen radical changes in how travel products are bought and experienced by consumers over the last few years with disruption occurring through a variety of means. Mobile bookings, sharing economy propositions, in-trip experiences, travel influencers, the list goes on. These factors have caused disruption to the industry, introducing new players and forcing the incumbents to up their game and adapt. Travel affiliates are nimble enough to thrive in this environment.
As Awin’s Travel Specialist, I will be talking at The Science Behind Ecommerce in conjunction with Expedia on the future of the travel industry and what that might mean for affiliates operating in the sector in 2020. I’d also suggest attending additional talks on the day, although not necessarily strictly travel-focused, they will still offer some extremely valuable perspectives on topics that will resonate with any online marketer.
The keynote on why we make the decisions we do when purchasing online will be delivered by leading web psychologist, Nathalie Nahai with further talks including a guide on the growing internationalisation of the affiliate market as it broadens its horizons and crosses the boundaries of traditional regional borders. These are all subjects that anybody in any sector will recognise as of real importance right now in an industry that is constantly changing and evolving.
Some of the world’s top travel brands and publishers will be at the event and offer invaluable insight. As well as Expedia, we have the likes of Travelodge, eDreams and Holiday Extras already confirmed to attend, offering affiliates a unique opportunity to speak to a wide selection of relevant partners in one space. For advertisers, the breadth and variety of partners to meet with will be enlightening with affiliates of all stripes attending; from content to comparison, influencers to incentive and retargeters to augmented reality apps.
It would be great to see you at The Science Museum on June 14th, if you’re yet to register, you can confirm your place here.
