Tips & Tricks – Sources to Develop Your Online Marketing Knowledge

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The online marketing sector has grown and developed rapidly in recent years with most experts in the sector having had to teach themselves.

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Due to its increasing economic impact, universities and schools now have an extensive collection of educational resources. 

Today, thanks to a rising culture of knowledge sharing, the keen marketer has a number of options to improve their knowledge through blogs, e-books, online courses, podcasts and much more. In this week’s tips, we’ve collated our favourite sources:



Blogs are some of the best sources to get free and up-to-date information on current developments, as well as tutorials, inspiration and in-depth analysis. A good online marketing blogger knows that only the best content will grant them long term success and lead to a large, loyal readership. Subscribing to these blogs, you benefit from their knowledge and pick up tips for your own business.

Our recommendations: 

    • Social Media Examiner is the Swiss Army knife for social media marketers of all levels. The daily articles on all relevant social media platforms and tools are characterised by their educational step-by-step style, real-life examples and extensive advice. Get breaking social media news in the weekly morning talk show or boost your skills while jogging in the gym with the weekly podcast! 
    • Copyblogger is all about content marketing: regular blog articles, a podcast, free courses via e-mail, MyCopyblogger free membership, how-to’s and tutorials 
    • MOZ Blog, Searchengineland and SEOBOOK are some of the oldest and most renowned blogs on search engine optimisation and a must-read for anyone interested in SEO. However, there are plenty of great sources on this topic and browsing through them will help you to find the ones that fit your needs, preferred tone of voice and educational aspirations. 
    • Performancein is THE resource for performance and affiliate marketers, offering breaking news, latest industry trends, whitepapers, reports, events and many more 
    • Affiliate Window’s strategy hub gives in-depth insights into affiliate marketing developments, analysis from their own network data as well as webinars, reports, whitepapers and newsletters 


Online Academies & Courses

While your favourite blogs might feature the most recent developments in the sector, online courses can give you a larger overview on a specific topic and training modules adapted to different levels of knowledge. Check out these platforms: 

    • Udemy is a platform for online courses on a range of topics including media, marketing, design, personal development, photography and more. The video tutorials are divided into There are paid courses, most at a reasonable price as well as free courses. To select a course, you can watch an introduction video and read the reviews. 

Interesting free courses include: Adobe Indesign for Beginners, Adobe Photoshop Tips & Tricks, SEO Training by Moz, Google Adwords for Small Businesses 

    • Codeacademy is a great source for acquiring basic coding knowledge. Classes range from ‘Building a website with HTMLand CSS to ‘Learn Java, Git or SQL’. While basic content is free, you can upgrade your account to benefit from additional recourses such as quizzes, projects and expert advice. 
    • Google Analytics Academy: This is just one of Google’s great learning recourses. Learn all about the most commonly used online analytics tools in different courses tailored to your specific needs. Check out other offers by Google, such as their blog, tutorials and help sections for their tools. 


Company Workshops and Webinars

Many companies offer free training for their tools. At Awin, we offer different formats to educate clients, from workshops to our YouTube tutorials. Look for these opportunities or speak to your account manager. Likewise, many tool providers have webinars and courses – some are for clients while others might ask for your e-mail to participate– with no obligation to buy.

Vuelio offers free training for their PR software that also touch upon general PR topics.

Mailchimp has extensive documentation with in-depth knowledge about their tool.

If you want to improve your social media knowledge, check out the Hootsuite academy, that offers free courses on social media as well as their platform.

The great thing about online marketing is that with a little bit of research, interest and time, you’ll be able to find knowledge and training that you need to stay on top of trends and expand your skills.

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