Back to Basics

We have a wealth of documentation available to help develop a market leading affiliate programme. In these back to basics guides, we cover all fundamental aspects of affiliate marketing.

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No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme. Working with brands and publishers of all sizes across the Awin network in 15 global territories, we’ve put together our key thoughts on how to work towards a strong affiliate programme in this ever-developing industry.
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When it comes to marketing your affiliate business, attraction marketing (methods which involve your target audience discovering your website organically) is a consistent method of building a customer base. One way to achieve this is by guest blogging. However, as with all marketing methods, guest blogging works best when you follow certain steps.
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For a channel premised on being paid for conversions, tracking cross-device transactions takes a heightened importance.