Back to Basics

We have a wealth of documentation available to help develop a market leading affiliate programme. In these back to basics guides, we cover all fundamental aspects of affiliate marketing.


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When it comes to marketing your affiliate business, attraction marketing (methods which involve your target audience discovering your website organically) is a consistent method of building a customer base. One way to achieve this is by guest blogging. However, as with all marketing methods, guest blogging works best when you follow certain steps.
For a channel premised on being paid for conversions, tracking cross-device transactions takes a heightened importance.