No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme. Working with brands and publishers of all sizes across the Awin network in 15 global territories, we’ve put together our key thoughts on how to work towards a strong affiliate programme in this ever-developing industry.
When it comes to marketing your affiliate business, attraction marketing (methods which involve your target audience discovering your website organically) is a consistent method of building a customer base. One way to achieve this is by guest blogging. However, as with all marketing methods, guest blogging works best when you follow certain steps.
Since the globalisation of the new Awin platform our objective has been to provide as much transparency for publishers as possible, enabling you to optimise your campaigns quickly and easily as well as follow your commissions and payment statuses.