Back to Basics

• 08 Feb 2019 

Marketing your business effectively involves constantly monitoring, tweaking and testing to see what works. 

• 24 Jan 2019 

Planning your marketing activities is key for every marketer. Here’s how to make the most out of them.

• 14 Aug 2018 

No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme. 

• 24 Apr 2018 

When it comes to marketing your affiliate business, attraction marketing (methods which involve your target audience discovering your website organically) is a consistent method of building a customer base. One way to achieve this is by guest blogging. However, as with all marketing methods, guest blogging works best when you follow certain steps.

• 30 Nov 2017 

Since the globalisation of the new Awin platform our objective has been to provide as much transparency for publishers as possible.

• 13 Feb 2017 

For a channel premised on being paid for conversions, tracking cross-device transactions takes a heightened importance.

• 08 Feb 2017 

With consumer behaviour evolving, the devices used to connect to the internet have changed significantly.

• 08 Feb 2017 

Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.