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Sales Team Lead - Affiliate Marketing (Mid-Market - UK/BNL)

Amsterdam, North Holland, Netherlands; London, England, United Kingdom

Purpose of Position

As the driver of the Mid Market sales strategy for the UK, you will be accountable for the management and development of the sales and revenue pipeline, securing quality high-revenue merchants to the network. You will lead, coach, and develop the UK Mid Market Sales Team, ensuring consistent achievement of targets and fostering a culture of learning, high performance, and a win-win-win mentality. This role is critical to the department’s success and reports directly to the Head of Mid Market Sales – EMEA.

Key Responsibilities

  • Sales Leadership: Inspire, motivate, and coach the team to achieve and exceed sales targets. Provide oversight on onboarding, training, and ongoing development for all team members.
  • Strategic Steering: Work closely with the other EMEA Team Leaders in setting strategy to achieve growth
  • Performance Management: Set clear KPIs, track performance, provide regular feedback, and ensure all opportunities are accurately tracked in CRM (Salesforce).
  • Forecasting & Budgeting: Assist in forecasting pipeline and revenue, setting targets, and managing budgets for the UK Mid Market business.
  • Contract Negotiation: Negotiate and approve contracts, ensuring alignment with pricing strategy and maximizing eGP and ARR%.
  • Cross-Department Collaboration: Work closely with Finance, Integrations, Account Development, and Publisher teams to ensure seamless advertiser launches and commercial success.
  • Culture & Team Building: Foster a culture of learning, high performance, and strong team relationships through regular training and team-building exercises.
  • Reporting: Ensure clear and consistent communication with Senior Leadership on team performance, activity numbers, and progress towards goals

Key Skills

  • 5+ years’ experience in commercial roles, with a focus on new business development in affiliate marketing, digital marketing, B2B marketplace, or adjacent industries.
  • Strong people management, coaching, and mentorship skills.
  • Excellent communication and relationship-building abilities.
  • High emotional intelligence and resilience.
  • Strategic thinker with strong problem-solving skills.
  • Ability to work cross-culturally and adapt communication styles.
  • Networking skills and industry presence
  • Native or Business Fluent English required. Knowledge of Dutch is a plus.

Key Competencies:

  • Leadership: Inspires and motivates the team to achieve high performance.
  • Coaching & Mentorship: Guides and supports sales managers for consistent growth.
  • Emotional Intelligence: Fosters strong relationships and psychological safety.
  • Strategic Thinking: Develops and implements long-term strategies.
  • Problem Solving: Resolves complex sales challenges.
  • Curiosity: Explores and understands prospects to align value and sell consultatively.
  • Win-Win-Win Mentality: Ensures deals align with Awin’s and clients’ needs.
  • Communication: Engages effectively with prospects and team members.
  • Resilience: Overcomes adversity and relentless challenges.
  • Accountability: Takes ownership of responsibilities and personal development.

Our Offer

  • Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
  • Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
  • Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
  • Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development. 

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.