UpSellit is a full service technology provider that offers it’s partners nearly 900 different variants of its solutions, to address specific pain points within the conversion funnel. Their brands include Samsung, Roman, French Connection, LK Bennett and the Caesars Group.
What types of products/offers perform best for you?
UpSellit works with partners across all verticals. The beauty of UpSellit's technology is that whilst we can utilise offers from our partners, we can also personalize our engagements, based on user behaviour and the information we see on an advertiser’s website.
How do you differentiate yourself from competitors within the affiliate space?
There are two key differences between UpSellit and other publishers: UpSellit's technology and dedication to achieving profitable results. When comparing publishers, technology and solutions can often look the same from one to the other, but that's just the outsider's impression. While we're proud of the incredible work our talented design team does, it's the technology behind our solutions that achieves such incredible result
What are the key factors that determine which programs you choose to collaborate with and what are you looking for in an advertiser partner?
UpSellit works with clients of all shapes and sizes, and as a result, we treat every partner differently. We understand that some advertisers may have specific goals in mind when using a tech partner, so we work with them on a collaborative basis to build campaigns that address their needs.
What are the benefits for advertisers working with you?
Our clients can see UpSellit as an extension of their own marketing teams. And like any marketing team, communication is key to success. We work closely with our clients to constantly review, analyse and develop campaigns, test new ideas, understand what works and what doesn't, etc. Once the campaign strategies are agreed, we do the heavy lifting, whereby we take care of the design and the technical implementation. Our quick turnaround times mean we can be up and running within a few weeks. Our experienced team provides insights and areas to optimise from the very start.
What is the best way an advertiser can help support the partnership with you?
We find that the best relationships are where we take a collaborative approach. It’s common for us to meet with clients regularly to discuss performance, optimisations, upcoming offers and developments on their site to understand how our technology can best support that activity.
What do you like best about Awin and why did you join?
UpSellit joined the Awin network for many reasons, but one standout reason is the opportunity to network with publishers and advertisers across all industries. Awin enables UpSellit to diversify its solutions and serve a variety of industries and geographies on one platform. UpSellit's favorite feature is the ability for all partners to easily implement our tag via the Awin MasterTag.
Do you have any upcoming campaigns, new launches or exciting news that you could share?
2022 is going to be another big year for UpSellit as we continue to grow in the European market, with the Nordics being a big focus. Our technology continues to evolve with the demands of our clients, and we are always looking to work with our partners on new innovative campaigns.
Has there been any decisive change or turning points in your business and your affiliate activities in the last 12 months? If so, what was it?
In 2021 our team tripled in size in Europe, bringing on experienced industry experts who have worked on both the client and the publisher side. UpSellit also took home the Best Use of Data at the 2021 International Performance Marketing Awards for its partnership with Samsung, which is live across the Awin platform.
Lyssna på Awins intervju med UpSellit här.
Lyssna på intervjun med UpSellit om deras samarbete med Samsung här.
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