Actualités

As we enter a new age of privacy, we are seeing companies fundamentally assess how consumers are tracked and what information is shared online. 

May 25th 2018 marks the date that Europe’s privacy laws will fundamentally change how we think about our personal data and the relationships we have with those companies who use it.

As the General Data Protection Regulation (GDPR) is coming into effect on 25th May, we have updated our publisher terms to ensure our network is compliant.

Before it is possible to understand your obligations under GDPR, it is important to understand whether you are a data controller or a data processor.  

With one month until GDPR comes into force, it’s important publishers are clear on their legal obligations. One of the GDPR concepts that has been widely discussed and may be broadly familiar is ‘consent’ and whether this needs to be obtained from consumers to continue running affiliate marketing activity.

With fewer than three months until GDPR comes into effect, the approach of the affiliate industry is slowly coming into focus.

As part of our commitment to assist our publishers, we have collaborated with competitor networks and platforms to release a joint statement about GDPR and the impending ePrivacy Regulation. 

Any company handling data has a legal duty to do so responsibly. In determining to what extent companies handle data, they assume a status that, in turn, has different legal liabilities.

Awin has always taken its data protection obligations seriously, and will continue to do so under the new European legal framework.