Awin Partner Top 10s - Creators for Fashion Brands

Ever since the dawn of social media galvanised a democratisation of the fashion industry, content creators have emerged as the new gatekeepers to today’s shoppers.  

 

Recently, a survey from RetailX showed a host of social media platforms beating Google as the best place for fashion inspiration. Instagram leads the pack, with 52% of consumers heading there for style guidance, followed by Facebook (51%), then Google (50%), YouTube (41%), and TikTok (28%). 

 

Finding fashion-specific creators to supercharge your brand awareness and customer acquisition shouldn't be difficult; the challenge is finding the right ones to partner up with.  

We had a tough task pinning down our top 10 fashion content creators on the Awin platform. We’ve aimed to provide a mix of options - from familiar faces to upcoming talent - to present a few ideas for your next campaign. 

If you’re a current Awin advertiser and keen to find out more about each of these partners or want to work with them, simply click the link featuring their affiliate ID and it’ll take you through to their profile page on the Awin platform once you’re logged in.    

Jen White / @.jenwhite (Awin ID: 1375961)  

Since delving into the world of content over a decade ago, Chicago-based Jen White has established herself as an experienced and versatile creator. Outfits are a major focus of her daily vlogs, shopping hauls, and brunch trips, which go out to nearly 100k followers on TikTok as part of an ongoing series titled #my40something life. 

Ilenia Piscopo / @il_camerino_ (1242375) 

Ilenia Piscopo, aka Lile, is one of Italy’s most-loved fashion content creators. Having spent years dispersing free style advice to friends and family members, her knowledge, outfits, and fashion hacks are now enjoyed by over 500k followers on Instagram. Lile’s videos bring a welcomed professional edge both in the vibrancy of their colours and the way she dissects what defines a certain look and how to replicate it. 

Katharina Walter / @katharina__walter (1435133) 

German-based travel enthusiast Katharina Walter keeps her Instagram followers in check with frequent posts about her beauty routines and outfits. Cameos from Katharina’s friends and family provide a wholesome element to her content, which often utilise locations from around the world for a touch of escapism.   

Camryn Byer / @camrynbyer (1423083) 

Mum of two, wife, and advocate for slow and sustainable living, Camyrn Byer encourages her Instagram followers to enjoy life’s simple pleasures at a manageable pace. Alongside minimally processed nutrition, fashion plays a central role in Camryn’s slow country living. Her portfolio is packed with expertly crafted photography largely shot at serene beach locations. 

Jessica Strople / @jsapproved (1188298) 

“Consider me your personal shopper,” proposes Jessica Strople, aka @jsapproved. And to nearly 250k followers on TikTok, she is. Her popular ‘What I ordered vs what I got’ feature lets audiences compare how products look on fashion websites with how they look on a real-life creator. With these posts often featuring multiple items, it’s a smart way of showcasing a collection or an outfit rather than single products.  

Jennifer Li-hua Richards / @jlr_makeupartist (795931) 

Instagram creator Jennifer Li-hua Richards has plenty of opportunities for brand collaborations, whether based around her family life or profession as a luxury bridal artist. Luxury is a great fit for Jennifer, whose work on the beauty side provides clear synergy with premium brands wanting to collaborate on a certain look. 

Monica Mariott-Mills / @themonicaway (531401) 

Active on Instagram and TikTok, Monica Marriot-Mills provides a unique slant on luxury fashion by switching between new styles and vintage finds at charity shops. It’s easy to imagine posts featuring both new and pre-loved items as part of an outfit that champions sustainability. Monica runs her own luxury marketing agency and accessory brand, creating a strong proposition for fashion retailers needing her creativity and guidance for a collaboration.  

Agnese Serra / @tuttozarandco (798045) 

Shifting her focus from creation to curation has seen Italy’s Agnese Serra partner with some of fashion’s biggest names. Her nearly 400k-strong Instagram following receives daily doses of style inspiration from Agene’s choice of professionally shot content, which provides a much-needed overview of the latest collections.  

Helen Brookes / @40plusnotgivingupyet (522273) 

UK-based Helen Brookes has found a sweet spot with her mix of fashion and lifestyle posts on Instagram. Take one glimpse at Helen’s wall, and you’ll see a strong variety of content, including humorous takes on ill-fitting fashion, and ‘honest try-ons’, where the videos are longer to provide a full rundown of the design, fit, material, and finer details. Helen boasts plenty of experience in the fashion world having co-founded footwear brand The Shoe Girls and has previously collaborated with a host of major retailers.  

Evelina Mamajeva / @byevelina_ (480093) 

German model and fitness coach Evelina Mamajeva - aka Evelina - has many strings to her bow. While her YouTube account is reserved for workouts, Evelina’s Instagram provides a much broader mix of content, encompassing holidays, evenings out, and experiences. A range of different fashion and sportswear brands complement her posts, which go out to over 500k followers. 

For more insight on influencer marketing and how it can be used as part of your affiliate strategy, explore our other content and guides on the topic.