Unlocking the Power of Server-to-Server Tracking with Stape
Written by Sylwia Loonan on 3 minute read
Say goodbye to browser limitations and ad blockers – and hello to enhanced control, precision, and growth for your affiliate program.
Server-to-server (S2S) tracking offers a future-ready solution — enabling more reliable, privacy-friendly data and helping affiliate programs grow with confidence.
And thanks to Stape, implementing S2S is easier than ever — no developers required.
Seamlessly integrate S2S with Stape today.
What is server-to-server tracking and why does it matter?
Server-to-server tracking shifts away from traditional client-side JavaScript methods. It enables direct communication between an advertiser's server and affiliate platforms like Awin — bypassing browser dependencies and third-party cookies. This approach brings multiple strategic advantages:
- Data control and compliance: Data stays with the advertiser, avoiding third-party leakage and enabling full alignment with privacy regulations.
- Resilience to browser changes: By reducing reliance on browser-based tracking, S2S avoids disruptions from browser restrictions and ad blockers. Awin data shows a 12.6% uplift in transactions when S2S is activated.
- Better insights: S2S data lays the foundation for stronger analytics, more accurate channel attribution, and better personalization — helping marketers make smarter decisions.
- Improved user experience: Streamlined tracking leads to faster page loads and better site performance.
- SEO benefits: Server-side tracking enhances site speed by eliminating analytics pixels, positively impacting not only user experience but also SEO performance.
Meet Stape: Your simple solution to implement S2S tracking
Awin offers multiple ways to implement S2S tracking — including direct integration, Awin’s Conversion API, or working with trusted tracking partners.
Here’s why Stape stands out:
- Simple, no-code setup: No technical expertise needed. Stape handles the implementation — from setup to launch — without requiring developers or in-house engineering time.
- Clear insights for better decisions: Accurate tracking means better analytics. Stape helps you see which partners and channels truly drive conversions, so you can allocate your budget where it delivers the most impact.
- Affordable pricing: Stape offers competitive monthly plans. And with exclusive Awin perks, clients receive either $60 off or one month free, depending on eligibility.
- Extensive support: Whether through self-service options or professional assistance, Stape offers robust support, guiding businesses through every step of the S2S tracking journey and ensuring optimal performance and reliability.
- Seamless deployment: Stape facilitates swift deployment of cloud tagging servers for platforms like Google Tag Manager, eliminating the need for tedious configurations on GCP or AWS.
- Secure and compliant: As an ISO 27001:2022 certified provider, Stape is fully aligned with Awin’s Conversion Protection Initiative (CPI) — helping future-proof your tracking setup and maintain the highest standards in data security and compliance.
- Powerful features, built-in: From global CDN support and custom loaders to pre-configured templates for Google Tag Manager, Stape combines performance with flexibility — and remains resilient to browser restrictions, ITP systems, and ad blockers.
The Bottom Line: Fuel your growth with Stape and stay CPI-compliant
In an era of shifting digital standards, server-to-server tracking is no longer optional — it's essential.
Stape doesn’t just simplify the technical side. It enables smarter marketing, stronger partnerships, and future-proof tracking aligned with Awin’s Conversion Protection Initiative.
Whether you’re just getting started or scaling your affiliate strategy, Stape is your fast track to secure, compliant, and performance-driven tracking.