A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimise your user journey every step of the way.
Market Insights
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Affiliate Marketing Articles
How brand-to-brand partnerships are helping advertisers reach new audiences
Using evidence from tastecard’s award-winning campaign, learn why brand partnerships are leading to continued affiliate channel diversification.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
5 ways to align your brand and affiliate marketing strategy
No single marketing channel solely targets one part of the customer funnel. Learn how linking your brand and affiliate marketing can improve results for both.
Six ways to connect the affiliate channel with in-store
How can retailers tie their in-store strategy to affiliate marketing to increase footfall, gain new customers and increase customers’ lifetime value?
How to become an affiliate marketer
Starting out in affiliate marketing can be a daunting prospect - in this guide, we answer some of the most common questions new publishers and businesses have.
Driving sales with affiliate marketing
Affiliate marketing has been a viable marketing avenue for many decades now and rightfully so.
Ten Tips for Going Global with Your Affiliate Activity
Going global with your brand used to be an expensive exercise.