Build stronger relationships and nurture under-performing partners with automated Engagement Triggers

Building, developing and nurturing affiliate partnerships is fundamental to long-term, sustainable growth. While the recruitment process may end once a publisher accepts the invitation to join your programme, this is only the beginning of the relationship and that partner may need a fair amount of guidance or support to maximise the sales volume they can deliver. With the launch of Engagement Triggers, advertisers can now automate messaging from their affiliate programme, making partner communication easier, more strategic and performance-based. 

What are Engagement Triggers? 

Engagement Triggers are a means of sending a pre-defined piece of communication and are based on three variables – clicks, sales and commission earned. The message will only be sent once it has met the conditions of the trigger, for example creating a message to be sent when a publisher reaches 100 sales. Recipients of the message can also be defined by Publisher Tag and Publisher Type allowing for targeted, or even personalised, communication. 

What can I use Engagement Triggers for? 

Engagement Triggers are designed to help start a conversation with publishers who are overperforming, underperforming or stagnant. Using publisher performance data as triggers, there are multiple ways Engagement Triggers can be used: 

• High performing publishers are doing something right, reach out to congratulate them and see what further support they need to help them grow further. Perhaps a more favourable commission rate or some exclusive codes? 
• Underperforming publishers may just need a little bit of help and guidance to start converting their traffic. Setting up triggers for underperformance lets you start that dialogue and find out why they’re seeing a decline in sales. 
• Depending on how proficient you are with Publisher Tags, you can start to apply triggers to new publishers on the programme (give them a ‘New’ Publisher Tag) and set up triggers to quickly engage these rising stars and ensure they grow to their full potential. 
• Reactivate publishers whose performance has stopped. Performance could have stopped for a variety of reasons from technical issues to a change in publisher focus. Engagement Triggers let you highlight any drop-offs as soon as they happen and get to the root cause of the problem. 

You can set up as many Engagement Triggers as you like all of which can be defined by either clicks, sales or commission earned and targeted via Publisher Tag or Publisher Type. Engagement Triggers are created in the Communications Centre. 

How do I use Engagement Triggers? 

Engagement Triggers are built around templates. The template defines requirements that will trigger the sending of the specific post. For example, this could be when a publisher reaches 100 sales. You can build templates within the Communications Centre and there is no limit to how you use them. 

When you create an email in the Communications Centre, you will have the option to either send that piece of communication straight away to the defined recipients or you can decide to use Engagement Triggers by selecting the appropriate template. If Engagement Triggers are used with the above example, the piece of communication would only be sent when the condition is met, in this case when a publisher reaches 100 sales. Of course you can define which publishers will qualify to receive this post with Publisher Tags or Publisher Type. 

Who can use Engagement Triggers? 

Engagement Triggers are available for all advertisers to use right away. If you have any questions then please contact your account contact or raise a support ticket, alternatively you can check out our Advertiser Success Centre article.