Back to Basics

• 23 Aug 2018 

As affiliate marketing continues to evolve, Awin discusses traditional affiliate payment methods, and introduces new ways for advertisers to compensate them.

• 14 Aug 2018 

No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme. Working with brands and publishers of all sizes across the Awin network in 15 global territories, we’ve put together our key thoughts on how to work towards a strong affiliate programme in this ever-developing industry.

• 23 Jul 2018 

Social media - can you remember life before Facebook and Instagram, Twitter and LinkedIn? No longer just a place to meet your friends, social media is big business when it comes to advertising and marketing. Ten years ago, social media marketing did not exist; now it has become one of the largest marketing methods to both small and large businesses. As a form of media, it has many different marketing strings to its bow , and one of these is the use of influencers.

• 20 Mar 2018 

Whether you use affiliate marketing to add an extra funding stream to your website, or it’s your main source of income, finding the best programmes to promote is crucial to your success. With so much to choose from, this may initially seem a daunting task but, with a little guidance, selecting quality affiliate programmes need not be as challenging as you think.

• 12 Mar 2018 

When it comes to marketing your affiliate business, attraction marketing (methods which involve your target audience discovering your website organically) is a consistent method of building a customer base. One way to achieve this is by guest blogging. However, as with all marketing methods, guest blogging works best when you follow certain steps.

• 18 Jan 2018 

This year, why not use New Year to focus on your business goals instead? It’s the ideal time to put some plans into place for the year ahead, when you feel driven and refreshed. From an affiliate marketing perspective, your audience will be searching for products related to their own resolutions.

• 30 Nov 2017 

Since the globalisation of the new Awin platform our objective has been to provide as much transparency for publishers as possible, enabling you to optimise your campaigns quickly and easily as well as follow your commissions and payment statuses.

• 14 Aug 2017 

In order to maximise your affiliate marketing efforts, it’s important to know and understand the tools available to you. We outlined below some of the key features of the Awin platform and how to use them to your advantage.

• 12 Jul 2017 

In the second part of our two part series, we explore the next steps on the path to becoming a fully-fledged affiliate.

• 05 Jul 2017 

In the first of a two part series, we’ve put together our key recommendations to getting started with affiliate marketing and Awin.