Back to Basics

In our back to basics guides, we cover all fundamental aspects of affiliate marketing strategy.


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138,623 mins

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Start the year as you mean to go on with Awin’s insights into finding your niche and the art of promoting yourself in the dynamic world of affiliate marketing.
No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme. Working with brands and publishers of all sizes across the Awin network in 15 global territories, we’ve put together our key thoughts on how to work towards a strong affiliate programme in this ever-developing industry.
Social media - can you remember life before Facebook and Instagram, Twitter and LinkedIn? No longer just a place to meet your friends, social media is big business when it comes to advertising and marketing. Ten years ago, social media marketing did not exist; now it has become one of the largest marketing methods to both small and large businesses. As a form of media, it has many different marketing strings to its bow , and one of these is the use of influencers.