The fragmented nature of affiliate marketing means there is no definitive ‘big number’ representing the size of the channel. Using available data, what could the worldwide value of affiliate marketing be?
New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry. With one year to go, what should bsuiness be doing to ensure it's compliant with the new Regulation?
To disclose or not to disclose? That is the question that affiliates are increasingly asking themselves. As the influencer market burgeons and becomes more mainstream, so it finds itself subject to additional scrutiny.
For the second year running, PerformanceIN will be hosting the pre-eminent International Performance Marketing Awards.
For 50 years Anglian has been at the forefront of the nation’s home improvements industry and are the UK's number one home improvements company. As a sponsor of The Science Behind Ecommerce, we speak to Liza Wrigley, Email and Affiliate programme manager at Anglian, about their involvement in the event.
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