Affiliate marketing has long boasted of a large pool of content affiliates. But with the emergence of influencer marketing, is the channel losing out on the opportunity to earn from brand engagement campaigns? As an industry is it time to wrest control of the influencer marketing narrative and shape it according to a traditional affiliate model?
In order to maximise your affiliate marketing efforts, it’s important to know and understand the tools available to you. We outlined below some of the key features of the Awin platform and how to use them to your advantage.
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
The Awin Report 2017 is our inaugural assessment of the state of the affiliate industry globally. Utilising data and insights tracked across our 15 different markets, over 100,000 affiliate partners and 6,000 brands worldwide, the Report provides a definitive account of the industry and the most hotly debated topics within it.
App tracking ensures the adequate tracking and rewarding of app downloads and in-app purchases, but is yet to be widely adopted.
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