The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. Find out what last numbers mean and what underlying factors are having an impact on the figures.
A new survey commissioned by the IAB has unveiled some revealing insights about how consumers interact with affiliate content. What do this year's insights say about the ongoing popularity of publisher models?
Social media and Influencer Marketing might commonly be associated with eCommerce and retail brands, but these powerful tactics readily apply across all industries, from lifestyle to professional services. Maximising the value of self-published content can be a challenge, particularly with limited resources, but the added value of influencers can help brands across all industries effectively reach consumers in a way that inspires genuine enthusiasm.
Hosted at the prestigious Grosvenor House Hotel in London’s Park Lane, last night saw the return of the award ceremony that defines and celebrates the performance marketing industry.
Planning and preparation are key to any marketer’s strategy and the more that you can align your content and site to the trending online searches occurring at the time, the more you’re likely to benefit from increased visits, engagement and ultimately conversions. That’s why it’s essential to consider ahead of time the big, popular events that are going to grab the attention of your audience over the coming months and to then start creating and publishing content well ahead of these dates.
International clothing brand Superdry, has migrated its Australian programme from APD to exclusively partner with global affiliate marketing network Awin, aligning with the rest of its programmes.
© 2017, AWIN Ltd. All rights reserved. Awin is part of Axel Springer Group